Conversion Rate Optimization Lead

UX and Technical Development

• Lead conversion-focused UX for landing pages, journeys, messaging, calls-to-action, and interaction patterns while maintaining brand and accessibility alignment.
• Build and modify web experiences with HTML, CSS, JavaScript, CMS, personalization, analytics, CDP, tag-management, and marketing technology platforms.
• Use AI-assisted development tools and collaborate with Engineering, Product, and IT on complex technical changes.

Personalization and AI

• Develop personalization strategies using customer, behavioral, contextual, and first-party data across segments, intent, geography, lifecycle stage, and acquisition source.
• Apply emerging AI, analytics, experimentation, UX, and web technologies to research, analysis, prototyping, development, content iteration, and optimization.
• Help educate Marketing on practical applications of AI within CRO and digital growth.

Collaboration and Leadership

• Lead cross-functional initiatives, translate business requirements into technical and experimentation requirements, and communicate with technical and non-technical audiences.
• Create documentation, processes, and playbooks that support broader adoption of CRO practices and data-driven decision-making.

Required Qualifications

• At least 3 years of professional experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline.
• Experience executing A/B tests and experimentation programs, with strong understanding of customer journeys, conversion funnels, UX, and digital marketing.
• Experience with web analytics and experimentation or personalization platforms, plus working knowledge of HTML, CSS, JavaScript, modern web technologies, and responsive design.
• Strong analytical, problem-solving, communication, presentation, stakeholder-management, business, prioritization, and independent-working abilities.

Preferred Qualifications

• Experience with personalization, CDPs, behavioral analytics, user research, Figma, SQL, data visualization, data warehouses, CMS, marketing technology, tag management, APIs, or experimentation integrations.
• Experience optimizing paid media landing pages, SEO, AEO/GEO, technical SEO, content, AI-assisted tools, Agile environments, or transactional digital platforms.

Success Measures