Contract Senior Website Content Strategist & Copywriter
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Key skills for this role
Role Overview
Kanopi is seeking a Contract Senior Website Content Strategist and Copywriter.
The role combines website content strategy with writing final copy for clear, effective, and accessible content experiences.
The role is focused on website content strategy and copywriting, not marketing strategy, social media, or campaign management.
Key Skills for This Role
Full Job Posting
About the Job
Kanopi is seeking a Contract Senior Website Content Strategist and Copywriter.
The role combines website content strategy with writing final copy for clear, effective, and accessible content experiences.
The role is focused on website content strategy and copywriting, not marketing strategy, social media, or campaign management.
Workplace and Engagement
- This is an independent contractor engagement with project-based work and variable hours.
- No minimum hours are guaranteed, and contractors invoice at their contracted hourly rate.
- The role is 100% remote and requires residence in British Columbia, Alberta, Yukon, or the Northwest Territories.
- Candidates must be legally authorized to provide services in Canada and available for Pacific Time collaboration.
User-Centered Content Strategy
- Advocate for user-first content practices within internal and client teams.
- Root content decisions in user research, accessibility best practices, and business goals.
- Guide clients on how content affects navigation, usability, and conversions.
Copy and Content Deliverables
- Write copy aligned with content strategy and project goals.
- Ensure copy meets accessibility standards and is SEO and AEO ready.
- Create content audits, map and gap analyses, user journeys, personas, and user flows.
- Develop keyword, SEO, and AEO research and recommendations.
- Create content maps, copy guidelines, voice and tone frameworks, UX copy, and governance documentation.
Brand and Sales Presence
- Participate as a creative services voice in client pitch meetings.
- Contribute to webinars, case studies, speaking engagements, blog posts, and video content.
- Represent Kanopi at conferences and industry events.
Must-Have Experience
- At least 5 years of senior-level content strategy and copywriting experience is required.
- Candidates must build content strategies from qualitative research and quantitative data.
- Candidates must create engaging copy meeting SEO/AEO needs and accessibility standards.
- Experience with remote or distributed teams is required.
- Experience structuring content for large or complex websites is required.
- A portfolio must demonstrate website content strategy, content modeling, UX writing, information architecture, and project-focused copywriting.
Tools and Skills
- Experience with user research and testing tools such as Userbrain or Optimal Workshop.
- Experience with heatmap and behavior analytics tools such as Mouseflow.
- Experience with Google Analytics 4, Google Search Console, SEMRush, Screaming Frog, Google Workspace, or comparable tools.
- Excellent writing, editing, communication, facilitation, and detail-orientation skills.
- Strong understanding of accessibility standards and inclusive content practices, including WCAG.
Compensation
- The expected contractor hourly rate is $50–$70 CAD, depending on experience and skills.
- The top of the stated hourly rate range is firm and non-negotiable.
About Kanopi Studios
Kanopi Studios is a design, development, and support agency specializing in Drupal and WordPress.
The company works with mission-driven clients to design, build, and support websites.
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