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Content Writing Intern
Decathlon
Bengaluru, IND
Internship, Temporary
Entry
Onsite
Discovered Yesterday
SEO
Free
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Who We Are
Decathlon is one of the most recognized sports brands globally and has been a driving force in India’s sports ecosystem for more than a decade. With over 130+ physical stores across the country and a thriving, rapidly growing E-commerce platform, our purpose is to "Bring people together through sport to make wellbeing accessible to all.”
The Opportunity
Are you a creative, energetic wordsmith looking to kick-start your career in content strategy and copywriting? Join Decathlon Sports India for an intensive, Graduation Project as a Content Writing Intern. This is an exciting opportunity to apply your writing skills and passion for storytelling in a fast-paced, real-world retail and digital environment.
Key Responsibilities
- Copywriting Support : Draft and edit clear, engaging marketing copy across multiple formats, including website content, product descriptions, and promotional materials while maintaining brand consistency.
- Long-Form Content Creation: Research, write, edit, and upload in-depth articles for the Decathlon Blog, conducting interviews and gathering information to craft SEO-optimized content on sports and fitness.
- Campaign Concept Development: Collaborate on creative brainstorming sessions for upcoming marketing campaigns, helping iterate on initial ideas, explore different narrative angles, and refine core messaging.
- Brand Guardianship: Learn and apply Decathlon's brand voice to ensure messaging remains clear, consistent, and relatable across all written platforms and customer touchpoints.
- Cross-Functional Collaboration: Work alongside senior writers and marketing teams to translate commercial and brand objectives into cohesive, high-impact written copy.
Qualifications & Skills
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