Content Writer
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Key skills for this role
About the Role
NRTC Group seeks a creative Content Writer for corporate and lifestyle communications in Dubai. The role involves creating content for social media, websites, newsletters, and supporting corporate communications, requiring 2-3 years of experience and strong English writing skills.
Key Skills for This Role
Responsibilities
- Create engaging and original content for LinkedIn, Instagram, Facebook, website blogs, corporate newsletters, internal communications, marketing campaigns, and corporate announcements
- Write content in different tones and styles for corporate communications, lifestyle branding, product marketing, employer branding, and thought leadership
- Develop captions, taglines, blog articles, social media copy, campaign content, and promotional material
- Manage and maintain social media accounts across platforms, schedule and publish content calendars
- Monitor audience engagement and respond/escalate where required
- Support paid promotions, post boosting, and campaign execution on Meta platforms
- Conduct online research on industry trends, consumer behavior, current affairs, social media trends, and competitor activities
- Assist in preparing newsletters, blogs, press related content, event communication, corporate presentations, and website content updates
- Coordinate with internal departments, agencies, designers, photographers, videographers, and freelancers for content execution
- Support creation of basic creatives, reels, and short form video content
Requirements
- Bachelor's Degree in Marketing, Mass Communication, Journalism, Media Studies, Business Management or related field
- Minimum 2 3 years of relevant experience in content creation, social media management, digital marketing, or corporate communications
- Excellent command over the English language (written and verbal)
- Strong copywriting and storytelling ability
- Knowledge of Meta Business Suite and LinkedIn posting
- Familiarity with social media boosting and engagement practices
- Basic knowledge of graphic designing and video editing tools (Canva, CapCut, Adobe Express, Photoshop)
- Creative thinking with commercial understanding
Full Job Posting
About NRTC Group
- Glorious legacy of over 50 years in the U.A.E.
- Leading importer and exporter of fruits and vegetables.
- A dynamic group of 3000 associates and growing.
Role Overview
- We are looking for a creative, digitally aware, and commercially minded Content Writer to join our growing Marketing & Communications team.
- This role is ideal for someone who understands both corporate storytelling and lifestyle driven digital content.
Key Responsibilities
- Create engaging and original content for LinkedIn, Instagram, Facebook, website blogs, corporate newsletters, internal communications, marketing campaigns, and corporate announcements.
- Write content in different tones and styles for corporate communications, lifestyle branding, product marketing, employer branding, and thought leadership.
- Develop captions, taglines, blog articles, social media copy, campaign content, and promotional material.
- Manage and maintain social media accounts across platforms.
- Schedule and publish content calendars regularly.
- Monitor audience engagement and respond/escalate where required.
- Support paid promotions, post boosting, and campaign execution on Meta platforms.
- Track social media trends, competitor activities, and emerging digital content formats.
- Conduct online research on industry trends, consumer behavior, current affairs, social media trends, viral content formats, and competitor activities.
- Suggest relevant and timely content ideas aligned with brand objectives.
- Assist in preparing newsletters, blogs, press related content, event communication, corporate presentations, and website content updates.
- Coordinate with internal departments, agencies, designers, photographers, videographers, and freelancers for content execution.
Desired Skills & Competencies
- Excellent command over the English language (written and verbal).
- Strong copywriting and storytelling ability.
- Creative thinking with commercial understanding.
- Strong internet research and analytical capability.
- Understanding of corporate and lifestyle communication styles.
- Knowledge of Meta Business Suite and LinkedIn posting.
- Familiarity with social media boosting and engagement practices.
- Basic knowledge of graphic designing and video editing tools will be an added advantage.
- Understanding of Canva, CapCut, Adobe Express, Photoshop, or similar tools preferred.
- Good organizational and coordination skills.
- Ability to work in a fast paced and dynamic environment.
- Awareness of digital trends and current affairs.
Qualification Requirements
- Bachelor’s Degree in Marketing, Mass Communication, Journalism, Media Studies, Business Management or related fields.
- Minimum 2–3 years of relevant experience in content creation, social media management, digital marketing, or corporate communications.
What do we offer
- Competitive salary.
- Medical Insurance.
- Opportunities for career growth.
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