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Content Writer & Branding Specialist – Remote

Lifetimefitnessstore
Dubai, UAE
Full Time
Mid
Yesterday
Content WritingCopywritingSEOSocial Media ContentVideo ScriptwritingBranding
Free

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Content WritingCopywritingSEO
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Role Overview

  • The selected candidate will be responsible for writing engaging content, developing creative campaign ideas, supporting video production with scripts and concepts, and maintaining a consistent brand identity across all platforms.
  • This is not only a blog writing position; the candidate should understand products, target customers and marketing goals, and convert them into content that builds trust, improves visibility and supports sales.
  • You will work remotely with SEO, marketing, design, video, e commerce and sales teams.

Blog and SEO Content

  • Research and write informative, engaging and SEO friendly blog articles.
  • Create fitness guides, equipment buying guides, product comparisons and educational content.
  • Write locally relevant content for the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
  • Understand keywords, customer questions and search intent before writing.
  • Structure blogs using clear headings, internal links, FAQs and calls to action.
  • Update and improve existing blogs to increase organic traffic, rankings and conversions.
  • Ensure content is original, accurate, helpful and easy to understand.

Website and E commerce Content

  • Write and improve content for homepages, category pages, landing pages, product pages, brand pages and store pages.
  • Create persuasive product descriptions that explain features, benefits and ideal use cases.
  • Convert technical product information into clear and customer friendly content.
  • Write content for home fitness users, professional athletes and commercial gym buyers.
  • Proofread website content and correct grammar, spelling, clarity and consistency.
  • Support content requirements for commercial gym setup and B2B service pages.

Video Scripts and Content Ideas

  • Develop creative ideas for product videos, promotional videos, reels and short form content.
  • Write scripts for Instagram Reels, TikTok, YouTube Shorts, YouTube videos and paid advertisements.
  • Create strong hooks, voiceovers, storylines, captions and calls to action.
  • Suggest video ideas for product demonstrations, comparisons, fitness tips, buying guides, customer problems, store tours and commercial gym projects.
  • Help create video concepts for new product launches, store openings, offers and seasonal campaigns.
  • Work with video editors, designers, presenters and store teams to turn ideas into engaging videos.
  • Review video drafts and suggest improvements to the message, structure, pace and branding.

Social Media Content

  • Prepare weekly and monthly social media content calendars.
  • Write captions, carousel content, reel concepts, promotional copy and engagement posts.
  • Create content for Instagram, Facebook, TikTok, YouTube and LinkedIn.
  • Research social media trends and adapt suitable trends for the fitness equipment industry.
  • Develop content that encourages comments, saves, shares, enquiries and purchases.
  • Support influencer, partnership and user generated content campaigns.

Branding and Creative Communication

  • Help establish and maintain a clear and consistent brand voice.
  • Create campaign concepts, taglines, slogans, banner headlines and key messages.
  • Ensure all content matches Lifetime Fitness Store’s brand positioning.
  • Prepare creative briefs for designers, photographers, video editors and agencies.
  • Review advertisements, social media creatives, banners and videos for brand consistency.
  • Research competitors and recommend ways to make the brand more distinctive.
  • Support country launches, store openings, product launches and brand awareness campaigns.

Campaign and Promotional Content

  • Create content for Ramadan, Eid, UAE National Day, Saudi National Day, Qatar National Day, White Friday, New Year and seasonal campaigns.
  • Write promotional headlines, advertisement copy, landing page content and calls to action.
  • Create email marketing content, WhatsApp messages, SMS copy and push notifications.
  • Adapt content for different GCC countries, audiences, currencies and promotions.
  • Support content requirements for online and physical store campaigns.

Corporate, PR and B2B Content

  • Write press releases, company announcements and corporate profiles.
  • Create content targeting gyms, hotels, schools, residential projects, offices and government organisations.
  • Develop brochures, case studies, presentations and commercial gym project descriptions.
  • Create professional LinkedIn content for the company and its business activities.
  • Support communication related to new stores, regional expansion and commercial projects.

Content Planning and Coordination

  • Research fitness trends, competitor campaigns and customer content needs.
  • Maintain a content calendar and deliver assigned work on time.
  • Coordinate with SEO, paid advertising, design, video, sales and e commerce teams.
  • Organise approved blogs, scripts, captions, briefs and campaign ideas.
  • Review content performance and recommend improvements based on traffic, engagement, enquiries and sales.

Required Skills and Qualifications

  • Bachelor’s degree in English, Journalism, Marketing, Communications, Media or a related field.
  • Minimum 2–4 years of experience in content writing, copywriting, branding or digital marketing.
  • Excellent written English and strong proofreading skills.
  • Experience writing blogs, website content, social media content and promotional copy.
  • Ability to write both detailed articles and short, attention grabbing content.
  • Basic understanding of SEO, keywords, search intent and internal linking.
  • Ability to develop video ideas, scripts, hooks and creative concepts.
  • Strong research, communication and time management skills.
  • Ability to understand technical product information and simplify it for customers.
  • Ability to work independently and meet deadlines in a remote environment.
  • Willingness to accept feedback and revise content when required.

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