Content Strategist/Operator at Tige Boats — Abilene, USA | Base Career

Marketing Department | Mid-Level | Full-Time | Abilene, TX

Tigé Boats has been engineering premium wake surf and wakeboarding boats for over 35 years.

We’re doubling down on content.

We need someone who doesn’t just write content, but gets it built, published, and working hard across every platform.

You’re the engine that keeps the content pipeline moving.

This isn’t a role for someone who waits for direction.

It’s for a builder who sees a gap, fills it, and makes sure the world can find us on Google, on YouTube, and everywhere AI is pointing people when they ask “what’s the best wake surf boat?”

You are responsible for execution — fast, structured, and thorough:

Build and publish website pages from concept to launch
Create comparison pages that win in search and AI
Develop FAQ and answer-based content designed to be found by AI platforms and search engines
Upload and optimize YouTube videos — titles, descriptions, chapters, and metadata
Ensure every piece of content is structured to be discovered and recommended
Monitor social listening across all platforms — including Reddit, forums, and community spaces — to surface real customer questions and conversations that fuel content

Execute Insights from Data & Intelligence Tools

You will work directly with our AI/SEO intelligence platforms to:

Identify where Tigé is winning — and losing — in search and AI visibility
Translate insights into content updates and new page builds
Implement recommendations quickly, without bottlenecks

Content doesn’t matter if no one sees it.

You will:

Coordinate with marketing leadership on content needs and timelines
Push content across the website, YouTube, and key digital platforms
Partner with the Growth/CRM role to leverage content in campaigns

2–5 years of experience in content operations, digital marketing, or a similar role
Hands-on experience building and publishing web pages (CMS platforms like WordPress, HubSpot, or similar)
Strong understanding of SEO fundamentals — structure, metadata, internal linking, and page optimization
Familiarity with AI search behavior and Answer Engine Optimization (AEO) concepts is a major plus
Experience with YouTube content management — uploads, optimization, and channel strategy
Highly organized with the ability to manage multiple content projects simultaneously
A bias for action — you don’t sit on things
Proficiency in Adobe Creative Suite and Canva for basic content creation and asset needs
Passion for the water, wake sports, or outdoor lifestyle is a bonus — but curiosity and drive are non-negotiable

You'll create content for a brand people are genuinely passionate about. Tigé customers don't just own their boats, they build their lives around them.
This isn't a "run this one ad account" role. You'll have real creative ownership and responsibility from the start.
You'll be part of a small, tight-knit marketing team that moves fast and tries new things
We offer competitive compensation and a full benefits package including health and dental insurance, 401(k), paid vacation and holidays, and year-round employment.

If you meet the requirements and want to be part of an extraordinary company, please apply now!

Content Strategist/Operator

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Key Skills for This Role

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Content Strategist And Operator

The Opportunity

1. Turn Ideas Into Live Content

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