Content Strategist Growth & Social Virality

Develop and maintain a weekly/monthly content calendar aligned with brand and marketing goals, focusing on growth, engagement, and lead generation.

Identify and prioritize social media platforms (Instagram, LinkedIn, YouTube Shorts, Threads, X, etc.) based on audience profiles and growth potential.

Build a scalable content pipeline using tools like Notion or Trello for streamlined ideation, production, and publishing workflows.

Craft compelling hooks, headlines, and storytelling structures inspired by top-performing content frameworks to boost virality.

Transform long-form assets (blogs, podcasts, webinars) into multiple short-form, platform-specific content pieces.

Coordinate with designers, video editors, writers, and marketers to ensure consistent, high-quality output.

Conduct deep research into ideal customer profiles, identifying their pain points, language patterns, and content triggers.

Track industry trends and leverage timely opportunities to create relevant, share-worthy content.

Monitor performance metrics, analyze reach/engagement data, and refine strategies for higher CTRs, shares, and conversions.

Strong grasp of content psychology, audience engagement principles, and social platform algorithms.

Proven ability to create research-driven, audience-first narratives that resonate and convert.

Understanding of organic reach strategies and tactics to rapidly scale targeted audiences.

Experience with Notion, Canva, Buffer/Later, Meta Business Suite, Figma (basic), and ChatGPT; familiarity with SEO and keyword optimization.

Ability to interpret data and translate insights into actionable improvements.

Strong collaboration skills for working with creative and marketing teams across functions.

Bachelor s degree in Marketing, Communications, Media, or related field preferred.

Minimum 1 4 years in content strategy, social media growth, or digital marketing.

Portfolio demonstrating past work and results is strong>(Mandatory)/strong>