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Content Strategist
IAA
Burnaby, CAN
Onsite
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This role maintains RB Global and its brands’ master content library - value propositions, brand narratives, messaging frameworks - and keeps it current as the business evolves.
This person is a strong writer first and uses that skill both to write directly when needed and to direct AI tools as the primary production method for content across the entire organization: brand campaigns, blog content, paid ads, social, email, video scripts, and more.
The role combines hands-on writing craft with AI fluency, applying judgment and editing to make sure content - whether self-written or AI-produced - is accurate, on-brand, and effective for its channel and audience.
About IAA
Wholesale & Distribution8700 employeesFounded 1958
Omnichannel marketplace for commercial assets and vehicles.
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