Content Marketing Specialist

Cherry Hill Programs is the industry leader in capturing moments that last a lifetime at various holiday and souvenir photography experiences across North America. From recruiting and training quality holiday characters, local leadership and field staff - our mission is simple: to bring magic to every experience.

As the Content Marketing Specialist , you’ll help create the magic behind the scenes as a part of our Corporate Marketing division. In this role, you will play a crucial part in developing and executing our content strategy across B2C and B2B channels. You will be responsible for creating, curating, and distributing engaging content across multiple platforms. If you have critical thinking skills, understand general marketing strategies, and have an eye for detail, this is the job for you!

Content Creation: Write high-quality, engaging, and original content for social media, blogs, press releases, email campaigns, and other marketing materials

Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, LinkedIn, TikTok and Pinterest. Schedule posts, monitor engagement, and respond to comments and messages

Blog Management: Write, edit, and publish blog posts that align with our brand voice and target audience. Conduct keyword research to optimize blog content for SEO

Press Releases: Draft press releases to promote company news, product launches, and events.

Content Strategy: Collaborate with the marketing team to develop and implement content strategies that align with overall marketing goals and objectives

Analytics and Reporting: Track and analyze content performance metrics. Provide regular reports and insights to optimize content strategy and improve engagement

Collaboration: Work closely with cross-functional teams, including graphic design, business development, and operations, to ensure consistent messaging and branding across all content