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We’re looking for an experienced Content Marketing Manager to join HCF’s Brand, Content & Partnerships team.
Reporting to the Senior Content Marketing Manager, you’ll play a key role in developing and delivering HCF’s content strategy across owned and partner channels. You’ll lead the creation of high-quality, engaging content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members.
From editorial and digital content to social media, video and integrated campaigns, you’ll work closely with internal teams, agencies and external partners to ensure our content is consistent, impactful and aligned to HCF’s brand and purpose.
We’re looking for an experienced Content Marketing Manager to join HCF’s Brand, Content & Partnerships team.
Reporting to the Senior Content Marketing Manager, you’ll play a key role in developing and delivering HCF’s content strategy across owned and partner channels. You’ll lead the creation of high-quality, engaging content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members.
From editorial and digital content to social media, video and integrated campaigns, you’ll work closely with internal teams, agencies and external partners to ensure our content is consistent, impactful and aligned to HCF’s brand and purpose.
You’re an experienced content marketing professional who combines strong strategic thinking with the ability to deliver.
You’ll bring:
Tertiary qualifications and 7+ years’ experience in content marketing, editorial production, communications or a related discipline
Strong experience developing and executing content strategies across multiple channels, including social media, video, article production
Excellent writing, editing and storytelling skills, with experience producing content for different audiences and platforms
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Experience managing complex content programs, campaigns and projects from concept through to delivery
Strong stakeholder management skills and confidence working with senior leaders, agencies and external partners
Experience using data, insights and performance metrics to optimise content and improve outcomes
Strong organisational and project management skills with the ability to manage competing priorities and deadlines
Experience working in a complex or regulated environment
Experience managing and mentoring team members
Experience within health insurance or financial services will be highly regarded
At HCF, we’re committed to bringing our human touch to healthcare and putting our members at the heart of what we do.
You’ll join a collaborative Brand, Content & Partnerships team where you’ll have the opportunity to shape content that reaches and engages our members, contribute to major brand initiatives and work across a diverse range of channels and campaigns.
If you’re passionate about great content, strong storytelling and creating meaningful connections with audiences, we’d love to hear from you.
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Australian not-for-profit health insurer providing private health cover and member healthcare services across Australia.
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Senior · 7+ years experience
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