Content Marketing Manager

Patient Prism is seeking a digital marketing, content-driven ninja who is ready to take on the exciting new role of Content Marketing Manager.

Ours is a small company with a collaborative environment.

Our days are fast-paced but exciting, and for this role we are looking for someone who loves to take on new challenges and be part of a working team.

The Content Marketing Manager at Patient Prism will report to the Head of Brand Marketing Strategy consultant and on occasion, manage outside content creators.

This role will require excellent communication and interpersonal skills, experience creating and editing content, and excellent attention to detail.

Patient Prism holds five utility patents issued by the USPTO and is the only call tracking company that leverages artificial intelligence and human call coaching validation to deliver patients directly to your dental practice. Successful dental practices use Patient Prism to track and analyze new patient calls, identify and schedule high-value patients, receive alerts and expert call coaching to win back missed new patient opportunities, train team members, and receive real-time intelligence to improve staffing, the new patient experience, and practice marketing.

As a Content Marketer, you will be responsible for inbound marketing strategies to maintain a brand identity and online presence through the creation and dissemination of multimedia content online.

This involves developing content strategies, growing an online community, and tracking that community’s growth.

Roles and Responsibilities

• Write engaging content to educate the dental industry for the purpose of SaaS sales
• This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
• Aid in the creation and execution of content marketing strategies and set short-term goals
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost
• Undertake content marketing initiatives to achieve business targets
• Produce high-quality content by collaborating with design and writing teams
• Build and maintain a content calendar in collaboration with demand generation, events, client marketing and product marketing
• Edit, proofread, and improve all existing and new content materials
• Draft, update and maintain marketing collateral
• Assist in event planning and logistics
• Optimize content considering SEO and Google Analytics
• Analyze web traffic metrics and provide engagement reporting metrics
• Ensure a strong web presence on various channels, including social media
• Generate ideas to increase customer engagement, retention and sales Requirements
• 5+ years of proven work experience as a Content Marketing Manager or digital marketing expert
• Experience creating content for the web and growing a social audience
• Proficient in Hubspot and inbound marketing execution
• Experience with WordPress, Google Analytics, and the top social channels
• Understanding of web publishing requirements
• Ability to predict audience preferences with an editorial mindset
• Hands-on experience with SEO on all channels and web traffic metrics
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• BA/BS in marketing, journalism or communications
• Editorial mindset that understands what audiences consume and how to create it
• Ability to analyze and present content and social performance
• Project management experience and an understanding of how to manage the priorities of multiple stakeholders in a complex environment Skills
• Content marketing
• Copywriting
• Graphic design a plus
• Creativity
• Search Engine Optimization (SEO)
• Google analytics
• Customer engagement
• Product launch marketing
• B2B marketing a plus
• Healthcare technology marketing a plus