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Content Marketing Manager

PureSpectrum
Remote, USA
Full-time
Mid Level
Remote
Discovered 1 weeks ago
Free

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  • Own the global content calendar, ensuring content is planned, created, and promoted across multiple channels and regions.
  • Develop and execute content strategies that support global marketing priorities and regional business goals.
  • Create and manage content across formats, including blogs, case studies, whitepapers, emails, social media, and web copy, writing original, high-quality content that reflects our brand voice and resonates with our audience.
  • Apply SEO best practices to content creation and optimization, leveraging the right platforms and tools to maximize reach and performance.
  • Coordinate social media pushes and content promotion to maximize visibility and engagement.
  • Track performance metrics, analyze impact, and continuously optimize future campaigns and content strategy.
  • Conduct ongoing market and competitor research to inform product narrative, content priorities, and positioning.
  • Work on Generative Engine Optimization tactics and strategy to ensure PureSpectrum is showing for the write prompts across all LLMs
  • Serve as a subject matter expert internally and externally, supporting training, client-facing materials, and thought leadership initiatives.
  • Collaborate cross-functionally with Product, Sales, Sales Enablement, and regional teams to ensure consistent and compelling messaging across all touchpoints.
  • 4–7 years of B2B marketing experience, highly preferred in market research, data, or insights industries
  • Proven ability to manage both content creation and product marketing responsibilities
  • Experience owning a content calendar, including social promotion and campaign execution
  • Strong writing, editing, and verbal communication skills in English; additional European languages a plus
  • Demonstrated understanding of SEO principles and content optimization strategies
  • Familiarity with marketing automation, CRM, and CMS tools (e.g., HubSpot, Pipedrive, WordPress)
  • Experience collaborating with cross-functional teams, including Product, Sales, and Sales Enablement
  • GEO/AEO experience is a plus
  • Analytical mindset with the ability to measure, report on, and act on performance data
  • A strategic storyteller who can translate complex product capabilities into compelling, accessible narratives
  • A planner and organizer who thrives on managing projects, deadlines, and details
  • A natural writer who can adapt tone and format across channels while staying true to the company voice
  • A collaborator who enjoys working across global teams and markets
  • Curious, adaptable, and motivated to drive innovation in both content and product marketing
  • Excited by the opportunity to shape messaging and create experiences that elevate PureSpectrum's global brand

• Unlimited Time Off

  • FSA, Dependent Care FSA, and Health Savings Account options
  • 401 (k) plan with company match
  • Remote Flexibility
  • Team events and celebrations

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