Content Marketing Manager

Role Description

Core Responsibilities

• Oversee content planning across websites, blogs, social media, email, campaigns, and other digital platforms.
• Develop editorial plans, define content priorities, coordinate production, and maintain brand consistency.
• Ensure messaging is clear, relevant, and aligned with business goals.
• Collaborate with marketing, design, product, sales, and other teams to create compelling content.
• Monitor content performance, identify audience trends, and use insights to improve effectiveness.

Qualifications

• Strong understanding of content marketing, digital marketing, brand communication, and audience engagement.
• Ability to develop and execute structured content strategies aligned with business and marketing objectives.
• Excellent writing, editing, storytelling, and content development skills.
• Ability to analyze content performance, audience behavior, and marketing metrics.
• Strong creative thinking, collaboration, communication, project management, and stakeholder management skills.
• Understanding of SEO, social media, email marketing, content distribution, and digital marketing channels.
• Comfort working with content management systems, analytics platforms, marketing tools, and productivity software.
• Ability to manage multiple deadlines and adapt strategies to performance data, audience needs, and market trends.