naukri
Content Marketeer
Client of Alert HR Solutions
Dubai, UAE
Contract
Mid
1 weeks ago
CopywritingContent StrategySocial Media ManagementAI ToolsCMSAnalytics
Free
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CopywritingContent StrategySocial Media Management
About the Role
The role involves developing content strategies, creating engaging materials, and managing brand expression across platforms for diverse audiences in a fast-paced environment.
Key Skills for This Role
CopywritingContent StrategySocial Media ManagementAI ToolsCMSAnalytics
Responsibilities
- Build and maintain a content calendar per entity; translate business goals into content themes and formats
- Write and produce blogs, social media posts, case studies, whitepapers, newsletters, vacancy texts, property descriptions, and website copy
- Coordinate visual content (photo/video) with freelancers or agencies
- Adapt tone, messaging, and content format to suit diverse target audiences
- Develop content that positions the group's entities as authorities in their markets
- Manage day to day publishing on social media accounts and website/blog content
- Track engagement, reach and content driven conversions; iterate based on what works
Requirements
- Minimum 2 years of content marketing or communications experience within the GCC, ideally across B2B and B2C
- Excellent copywriting skills with ability to adapt tone for corporate, recruitment, and lifestyle/property audiences
- Strong understanding of brand expression across digital, print, merchandise, events, and office environments
- Proficient in AI tools (e.g., Claude) to enhance research, content creation, and repurposing while maintaining quality
- Creative, self driven, and comfortable working independently
- Familiar with CMS platforms, social media scheduling tools, and basic analytics
- Languages: English and Dutch are mandatory; Arabic is an advantage
- Experience producing multimedia content, supporting event marketing, and managing creative freelancers
Full Job Posting
Company Overview
- Our client is a Dubai based group of companies operating in the Human Resources and Real Estate sectors.
- Under one entrepreneurial leadership team, the group is committed to delivering exceptional client experiences through results, professionalism, and strong market expertise.
- This role offers the opportunity to support and contribute to the growth of two complementary businesses within a collaborative and fast paced environment.
What we offer
- Your salary is tax free!
- You will have the opportunity to build and shape the marketing function from the ground up while working across two growing businesses.
- We offer a direct employment contract, competitive salary package, and other benefits as per UAE Labor Law.
Who you are
- You are a creative and proactive content marketing professional with a passion for storytelling and brand building.
- You thrive in a fast paced environment, take ownership of your work, and create engaging content that connects with diverse audiences across multiple platforms.
Skills & Competencies
- Excellent copywriting skills with the ability to adapt tone for corporate, recruitment, and lifestyle/property audiences.
- Strong understanding of brand expression across digital, print, merchandise, events, and office environments.
- Proficient in AI tools (e.g., Claude) to enhance research, content creation, and repurposing while maintaining quality.
- Creative, self driven, and comfortable working independently.
- Familiar with CMS platforms, social media scheduling tools, and basic analytics.
Languages
- English and Dutch are mandatory; Arabic is an advantage.
Education & Qualifications
- Minimum 2 years of content marketing or communications experience within the GCC, ideally across B2B and B2C.
- Experience producing multimedia content, supporting event marketing, and managing creative freelancers.
- Comfortable working in a dynamic environment with evolving priorities and minimal direction.
Description
- As our Content Marketer, you turn the company's expertise and brand into content that attracts the right audience and converts their attention into leads, applications, and revenue.
- You'll own the content strategy across two distinct businesses real estate and HR business partner defining how each brand is positioned and perceived, across digital and offline channels.
- From long form articles to video scripts, from social campaigns to events and brand experiences: if it tells our story, it runs through you.
Role & Responsibilities
- Content strategy & planning: Build and maintain a content calendar per entity; translate business goals (candidate attraction, client acquisition, property promotion) into content themes and formats.
- Content creation: Write and produce blogs, social media posts, case studies, whitepapers, newsletters, vacancy texts, property descriptions, and website copy. Coordinate visual content (photo/video) with freelancers or agencies.
- Channel appropriate storytelling: Adapt tone, messaging, and content format to suit diverse target audiences, including B2B decision makers, job seekers, and property buyers, tenants, and investors.
- Employer branding & thought leadership: Develop content that positions the group's entities as authorities in their markets (market insights, success stories, real estate market updates).
- Owned channel management: Manage day to day publishing on social media accounts and website/blog content (in coordination with the Online Marketeer once hired).
- Content performance: Track engagement, reach and content driven conversions; iterate based on what works.
KPIs
- Content output vs. calendar
- Organic website traffic
- Organic social engagement & follower growth
- Content attributed inbound leads / applications
- Cross entity content efficiency
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