Content Lead
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Key skills for this role
About the Role
Versatile Group Versatile Group is a fast-growing integrated property and construction groups, with a presence that spans residential, retail, mixed-use, defence, education and infrastructure.
Key Skills for This Role
Full Job Posting
Versatile Group
Versatile Group is a fast-growing integrated property and construction groups, with a presence that spans residential, retail, mixed-use, defence, education and infrastructure.
We're now seeking an experienced, driven Content Lead to join our Marketing, Corporate Affairs and Bid Management team.
In this role you’ll create, elevate and guide our content across all channels.
Partnering with the broader Marketing team you’ll lead Versatile Group’s content strategy from concept and ideation through to optimisation across all channels.
What You’ll Be Doing
- This is an exciting opportunity to play a key role in telling the Versatile Group story, partnering with our Marketing and broader specialist business teams to bring it to life.
- Shape and lead Versatile’s brand voice, delivering compelling content that resonates internally and externally across platforms
- Lead content strategy and planning, partnering with the broader team on production, execution and optimisation across our brands and internal and external channels
- Build and manage an always‑on editorial calendar, ensuring a strong pipeline of high‑impact content
- Lead copywriting and publishing across channels including website, EDM, social and internal communications
- Effectively manage external partners and suppliers to deliver quality content efficiently and on budget
- Lead content performance reporting and optimisation, leveraging tools such as Hootsuite, Google Analytics and CRM platforms
- Track and share insights on industry trends, competitors and best practice
Why This Role Matters
This is an opportunity to play a key role in building the positioning and presence of the Versatile Group with the potential to grow your career in a dynamic environment.
What We’re Looking For
- Ability to thrive in a dynamic, fast paced, ever changing environment
- An expert content strategist and storyteller with experience leading a content function and strong copywriting capability
- Expertise in content production best practices, editorial oversight, and workflow management for multiple formats (e.g., internal comms, articles, video, web, social)
- Strength across strategic thinking, hands-on execution and data driven optimisation
- Exceptional collaboration and communication skills, with the ability to influence and partner effectively with internal and external stakeholders
- Experience in property development and / or construction industry is preferred.
- What’s in It for You:
- The chance to shape the success of a fast-scaling business
- A high-performing, values-led culture with a focus on innovation and impact
- A fun and engaging environment to accelerate your career
- Meaningful development journeys to set you up for success
- Exposure to senior stakeholders and high-value strategic projects
- Career growth opportunities across the business
- Ready to build something meaningful with us?
- Apply now
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