Content Lead at EF / Hult — Boston, USA | Base Career

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Cultural Care Au Pair is looking for an experienced Content Lead to join our Creative team.

In this role, you will lead the planning, development and execution of content across digital, websites, social media, email, print and video.

You will be responsible for shaping compelling stories, defining messaging and copy, and ensuring a cohesive content approach across every customer touchpoint.

You will lead the Content function within the Creative team, managing our Social Media Specialist, Social Media Video Creator and freelance copywriters, while partnering closely with Marketing, Paid Media and Video Production to deliver engaging content for both our Host Family and Au Pair audiences.

This is a hands-on role that combines strategic thinking with execution.

You'll balance creativity, organization and strong project management while creating compelling content that supports the recruitment of both Host Families and Au Pairs .

As part of our global Creative team, you'll work from our Boston office while collaborating closely with colleagues in Zurich, Switzerland.

Who You Are

You are an experienced content professional with a passion for storytelling, copywriting and brand communication.

You understand how great content connects audiences, supports business goals and creates a consistent brand experience across every channel.

You're equally comfortable developing messaging, reviewing copy, planning productions and managing multiple projects.

You enjoy working across teams, spotting opportunities for better stories, and bringing structure to complex content initiatives.

You stay curious about changing consumer behavior, social platforms, AI tools and new ways of creating content without losing sight of quality and brand consistency.

Your Responsibilities

Content Strategy & Planning: Develop and execute an integrated content strategy that aligns with brand messaging, business priorities and marketing goals across all channels, including but not limited to: websites, online and offline marketing campaigns, social media, email, print and video.

Bachelor's degree in Communications, Marketing, Journalism or a related field.
7+ years' experience in content creation, editorial or content management, ideally within a B2C or international brand.
Proven experience creating content across digital, social, websites, email, print and video.
Strong experience in copywriting, brand messaging and editorial content.
Experience planning and supporting video and photography productions, including scripting, interviews and on-set coordination.
Strong understanding of SEO, analytics, mobile-first content and AI-powered content tools.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work.

Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people.

When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups

Content Lead

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