Content Growth Specialist

Compensation: $6000/month+ Performance Bonus (up to 10% of base pay)

Employment Type: 40-hour/week Contractor, with the opportunity to convert to a full-time position based on performance.

Think Academy is the North American math education brand under TAL, serving K–12 families across the US.

In this role, you will directly work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion.

This is not a traditional content role — you will be expected to help build and optimize the full content → acquisition → conversion funnel.

We are building something relatively rare: a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market.

If you are interested in international expansion, cross-border business, overseas growth, or Growth Marketing, this is an opportunity to work directly on a US market growth initiative and help build a new acquisition model from the ground up.

We are not looking for someone who simply knows how to post on Xiaohongshu.

We are looking for someone who knows how to turn content into user acquisition.

• 2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance;
• Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals;
• Experience in education, tutoring, or education technology;
• Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production;
• Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results;
• CET-6 or above, with the ability to communicate in English in day-to-day work;
• Willingness to work onsite in Beijing;
• Willingness to travel to the US for 3–4 months during the initial stage of the role.
• Strong research skills and the ability to quickly understand and synthesize complex topics;
• Strong user insight and understanding of parents’ needs and decision-making;
• Experience using AI tools to improve content production efficiency;
• Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.