naukri
Content & Engagement Lead
Legend Holding Group Ltd
Dubai, UAE
3 7 Years
Onsite
Discovered 5 days ago
Content strategyContent calendar planningContent creationSocial media managementCampaign developmentBrand communications
Free
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Content strategyContent calendar planningContent creation
Key Skills for This Role
Content strategyContent calendar planningContent creationSocial media managementCampaign developmentBrand communications
Full Job Posting
Content Strategy and Planning
- Develop and execute content strategy aligned with marketing and business objectives.
- Develop monthly and quarterly content calendars across relevant platforms and channels.
- Identify themes, topics, and opportunities aligned with audience interests and business priorities.
- Balance brand, product, educational, promotional, and engagement-led content.
- Evaluate content trends and recommend new formats and approaches.
Content Creation and Brand Messaging
- Develop content concepts, stories, and campaigns for digital and offline channels.
- Create and oversee social posts, articles, blogs, videos, reels, captions, newsletters, presentations, and marketing materials.
- Develop creative briefs for designers, videographers, agencies, and content partners.
- Ensure content communicates the brand proposition and key messages effectively.
- Adapt content for different audiences, platforms, and formats.
- Maintain accuracy, quality, tone, and consistency across published content.
Social Media and Engagement
- Manage and strengthen the brand presence across relevant digital and social media platforms.
- Develop platform-specific content and engagement strategies.
- Monitor audience interactions, comments, messages, and feedback.
- Coordinate timely and appropriate responses with relevant teams.
- Identify opportunities to increase reach, engagement, followers, and audience interaction.
- Monitor social media trends, formats, and emerging platforms.
Campaigns and Initiatives
- Ensure the digital community receives consistent and positive brand communication.
- Develop content and engagement plans for campaigns, launches, promotions, and business initiatives.
- Support campaigns from concept development through execution.
Requirements
- 3-7 years of experience, as indicated by the source posting.
- Ability to develop content aligned with brand identity, audience interests, and business priorities.
- Ability to maintain accuracy, quality, tone, and consistency across published content.
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