Content Creator & Social Media Specialist
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Key skills for this role
Role Overview
• Develop, create, and publish high-quality content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant channels.
• Capture and edit photos, videos, reels, and stories showcasing the hotel, restaurants, events, facilities, and guest experiences.
• Plan and execute social media content calendars aligned with marketing campaigns and business objectives.
• Manage day-to-day social media activities, including posting, scheduling, monitoring, and responding to comments and messages.
• Create engaging copy, captions, and promotional content to enhance audience engagement.
• Monitor social media trends, industry developments, and competitor activities to identify content opportunities.
• Collaborate with various hotel departments to gather content and promote events, offers, and seasonal campaigns.
• Work with influencers, content creators, and partners to increase brand visibility and engagement.
• Track, analyze, and report on social media performance metrics and campaign effectiveness.
• Support digital marketing and branding initiatives to drive awareness, engagement, and revenue.
• Ensure all content aligns with brand guidelines and maintains a consistent visual identity.
Key Skills for This Role
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Company Description
Pullman Hotels & Resorts is part of the Accor network, which includes hotels, restaurants, and lifestyle destinations worldwide.
The company promotes development, advancement, responsible hospitality, and inclusive employment.
Job Description
- Develop, create, and publish content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant channels.
- Capture and edit photos, videos, reels, and stories showcasing the hotel, restaurants, events, facilities, and guest experiences.
- Plan and execute social media content calendars aligned with marketing campaigns and business objectives.
- Manage daily posting, scheduling, monitoring, and responses to comments and messages.
- Create copy, captions, and promotional content to enhance audience engagement.
- Monitor trends, industry developments, and competitor activity to identify content opportunities.
- Collaborate with hotel departments to promote events, offers, and seasonal campaigns.
- Work with influencers, content creators, and partners to increase visibility and engagement.
- Track, analyze, and report social media performance and campaign effectiveness.
- Support digital marketing and branding initiatives and maintain consistent visual identity.
Qualifications
- 2–3 years of experience in content creation and social media management.
- Strong photography, videography, graphic design, and editing skills.
- Experience with Canva, Adobe Creative Suite, CapCut, or similar tools.
- Knowledge of social media platforms, algorithms, trends, and best practices.
- Excellent communication and interpersonal skills.
- Previous experience in hospitality, hotel, tourism, lifestyle, or food and beverage is an advantage.
Additional Information
The employer states a commitment to attracting, recruiting, and promoting diverse talent.
Accor presents opportunities for learning, growth, and career development across its hospitality brands.
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