Content Creator | Retail Background

Job Summary

*Content Strategy & Creative Planning*

• Develop creative concepts, content ideas, and mood boards aligned with each brand’s voice and marketing objectives.
• Plan and maintain a monthly content calendar for all social media channels for each brand separately.
• Research trending topics, competitors’ activities, and audience preferences to guide content creation.

*Content Creation & Development*

• Work closely with photographers, videographers, and design teams to execute campaigns and produce high-quality visual content, including graphics, photography, videos, reels, stories, and infographics.
• Coordinate with models, stylists, make-up artists, influencers, and collaborators and finalize the locations for campaign shoots.
• Brief photographers, videographers, and designers for content production and make sure they’re following the brand guidelines.
• Provide required copy content and write compelling captions, blogs, press releases, newsletters and ad copy tailored to each brand.
• Cover all influencers’ store visits and create engaging content from them.
• Ensure all content is consistent with brand guidelines, tone, and messaging.

*Campaigns, PR & Influencer Engagement*

• Assist in organizing and executing all brand-related PR events and influencer campaigns, ensuring thorough preparation and high-quality visual coverage.
• Coordinate with external partners and influencers to maintain consistent brand messaging and effective campaign execution.
• ***Analytics & Reporting***
• Track content performance using social media analytics tools.
• Analyze insights to improve content strategy and engagement.
• Prepare regular reports on KPIs, trends, and campaign results.

*Brand Growth & Innovation*

• Stay updated with platform updates, trends, and best practices.
• Experiment with new formats, styles, and interactive content to increase audience engagement.
• Suggest creative ways to promote products, campaigns, and brand initiatives online.
• Track competitors’ activities and analyze opportunities that can be adapted for our brand.

*Team Support & Flexibility*

• Be supportive and collaborative in handling any additional tasks assigned, even if they relate to a brand or project outside your primary responsibilities within Louzan Group.

Job Requirements

• Bachelor’s degree in Marketing, Media Studies Advertising, or a related field.
• 3 - 5 years of experience in Marketing, Retail, or digital marketing.
• Proactive, with a can-do attitude, demonstrating maturity and leadership.
• Organized and able to manage tasks efficiently while meeting deadlines.
• Creative, with strong attention to detail in developing exceptional content.
• Strong communication, negotiation, and presentation skills to effectively execute responsibilities.

Application Question(S)

• Where are you currently located?
• What is your current monthly salary in AED?
• What is your expected salary in AED?
• What is your notice period in days?