Content Creator and marketing executive

Content Creator & Marketing Executive

Working Schedule

About The Role

1. Content Strategy & Planning

• Develop a monthly content calendar focused on salon services, promotions, events, and trends (e.g., seasonal hair care, skincare tips, etc.)
• Brainstorm and pitch creative ideas for content (e.g., transformation videos, client testimonials, how-tos)

2. Content Creation

• Take high-quality photos and videos of services, staff, client transformations (with consent)
• Write captions, blog posts, and service descriptions that educate, entertain, and promote
• Create short-form video content (Reels, TikTok, YouTube Shorts) featuring beauty tips, behind-the-scenes, or tutorials
• Design promotional materials using Canva or Adobe (flyers, loyalty cards, story highlights)

3. Social Media Management

• Manage salon’s presence on platforms like Instagram, Snapchat, and TikTok
• Post regularly, schedule content, and engage with followers through comments, DMs, and stories
• Launch and manage giveaways or interactive content (polls, Q&A, before/after challenges)

4. Local Marketing & Promotions

• Promote seasonal campaigns, loyalty programs, or referral incentives
• Collaborate with nearby businesses or local influencers for cross-promotions
• List the salon on local directories (Google Business, Yelp) and maintain up-to-date info

5. Analytics & Improvement

• Track social media insights (reach, saves, engagement) to see what content performs best
• Monitor Google Analytics or booking software to understand customer behavior
• Report results monthly and adjust content/strategy accordingly

6. Brand Management

• Ensure consistent tone, style, and messaging in all content and communication
• Keep visual branding aligned with the salon's aesthetic (colors, typography, vibe)
• Work with stylists/technicians to highlight their specialties and personalities

Qualifications

• Minimum 1 years of proven experience in social media management, digital marketing, or a similar role.
• Hands-on experience in creating, planning, and managing content across platforms such as Instagram, Facebook, TikTok, and YouTube.
• Background in the beauty, fashion, hospitality, or lifestyle industry is highly preferred.
• Strong portfolio demonstrating ability to grow engagement, create high-quality content, and drive brand awareness.
• Photography & lighting basics (especially for hair, nails, lashes, etc.)
• Video editing (Cap Cut, InShAot, or Adobe Premiere Rush)
• Canva or graphic design basics
• Social media scheduling tools (Later, Buffer, or Meta Business Suite)
• Knowledge of beauty trends and terminology

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