Content Creative Strategist

Requirements

• 3–5 years of experience in content writing, creative strategy, or performance content
• Proven experience writing reels and short-form video content that performs
• Strong understanding of audience psychology, hooks, retention, and CTAs
• Ability to think in formats and frameworks, not just ideas
• Comfortable working in a fast-paced, test-and-learn environment
• Excellent written communication skills with a sharp, concise writing style
• Experience in edtech, D2C, or consumer brands
• Familiarity with Meta and YouTube ad creative best practices
• Experience working with UGC creators or influencer-led content
• Basic understanding of A/B testing and creative iteration