Content & Creative Services Lead

Support the Sr. Manager, Marketing and Creative by leading the content calendar. Inform priorities, sequencing content needs and identifying opportunities to improve message consistency across campaigns, channels and stakeholder initiatives.

Act as an internal client services partner for stakeholder creative requests, clarifying business objectives, audience needs, channel requirements and desired outcomes before work moves into development.

Translate stakeholder requirements into clear content direction, messaging guidance and creative briefs that support designers, agencies and vendors in delivering work that is on brief and on brand, without assigning, supervising or approving their day-to-day work.

Review short- and long-form marketing content for strategic fit, accuracy, clarity, tone and adherence to the OCS style guide.

Adapt messaging and tone based on campaign objective, audience, channel and stakeholder need, ensuring content supports the intended customer or business outcome.

Assess creative and content outputs against the approved brief, campaign objective, audience need and brand expectations.

Synthesize stakeholder feedback into clear, actionable content direction for designers, agencies and vendors while maintaining the integrity of the content strategy and approved brief.

Provide editorial judgment on messaging hierarchy, tone, clarity and consistency across creative assets and marketing materials.

Use campaign performance, stakeholder input and channel context to identify opportunities to strengthen future content and creative outputs.

Develop and maintain the marketing content calendar, provide visibility into planned campaigns, stakeholder requests and content needs.

Define content considerations, review criteria and messaging priorities for planned initiatives to support efficient creative development.

Identify risks, content gaps or competing priorities that may affect the quality, timing or effectiveness of marketing outputs and raise recommendations for resolution.

Support annual planning by identifying recurring marketing services needs, campaign dependencies and opportunities to improve creative service delivery.

Support team operations by maintaining visibility into content and creative service needs, dependencies and stakeholder commitments, while relying on the Project Specialist for detailed project workflow coordination.

Partner with internal stakeholders to clarify requests, align expectations and support a consistent intake experience for creative and content work, with project logistics managed through the established project workflow.

Contribute to process improvements that strengthen briefing quality, review readiness, stakeholder alignment and creative service standards.

Support financial administration, budget tracking and vendor coordination as required for content and creative services activities.

Assist with other marketing activities and additional responsibilities as required.

Post secondary education in Marketing, Business Administration or related discipline; or equivalent combination of education and experience

3+ years working experience in marketing with significant experience partnering with multiple marketing agencies (creative, media, experiential, shopper, videographers, B2C email, etc)

Fulsome marketing experience working in either above the line or below the line marketing roles

Experience building strategy and executing a B2C email program

Experience managing content calendars and providing internal client service support for creative or marketing requests

Experience developing briefs, messaging direction or content recommendations that translate stakeholder objectives into clear creative outputs

Experience reviewing short- and long-form marketing content for strategic fit, brand alignment, style guide adherence and tone

Meticulous attention to detail

Highly organized with the ability to handle multiple priorities in a fast-paced environment

Sound communication both written and verbal

Ability to apply content strategy principles, style guide standards and tone-of-voice guidance based on campaign, channel and project objectives

Ability to synthesize internal stakeholder feedback into clear direction while balancing audience needs, brand standards and approved campaign objectives

Strong client service orientation, with the ability to clarify needs, manage expectations and support stakeholders in achieving effective content and creative outcomes

Intermediate MS Office skills, including MS PowerPoint and MS Excel

Ability to analyze data and make decisions quickly

Proactive in finding solutions to optimize projects

Location: Toronto, ON near York Mills and Yonge Street

Hours of Work: 36.25 a week

Employment Type: Full-Time, Permanent (Bargaining Unit Role; Represented by OPSEU)

Required Travel: Rare, usually within the GTA

Application Deadline: September 23, 2026 at 11:59 PM EST