Consumer Marketing Manager

Glass Meadows Inc.

Abu Dhabi, UAE

Full Time

Mid

Hybrid

5 days ago

Consumer Marketing StrategyCampaign ManagementCustomer SegmentationDigital MarketingCRMMarketing Automation

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About Us

We are a consumer focused organization committed to building meaningful customer relationships through innovative marketing strategies, data driven insights, and exceptional brand experiences.

The Role

We are seeking an experienced Consumer Marketing Manager to lead consumer marketing strategies, campaigns, and customer engagement initiatives.

Key Responsibilities

Develop and implement consumer marketing strategies, campaign plans, and customer engagement initiatives.
Lead integrated marketing campaigns across digital, social media, content, retail, partnerships, events, and traditional marketing channels.
Collaborate with brand management, sales, product, customer experience, creative teams, agencies, analytics, operations, and executive leadership.
Conduct consumer research, market analysis, customer segmentation, behavioral analysis, and competitive assessments.
Monitor KPIs including customer acquisition, campaign performance, conversion rates, brand awareness, customer engagement, retention, ROMI, and revenue contribution.
Develop consumer personas, customer journey maps, lifecycle marketing strategies, and targeted engagement programs.
Manage marketing campaigns from concept development through execution, measurement, optimization, and performance reporting.
Analyze consumer trends, purchasing behaviors, market dynamics, and customer feedback.
Manage relationships with creative agencies, media partners, research firms, influencers, technology providers, and external marketing vendors.
Drive digital marketing optimization through data analytics, marketing automation, personalization, SEO, CRM, and performance marketing initiatives.
Utilize CRM platforms, Marketing Automation tools, Digital Analytics platforms, ERP systems, Microsoft Office Suite, Power BI, social media management tools, and business intelligence solutions.
Prepare consumer marketing reports, campaign dashboards, customer insights analyses, executive presentations, and strategic recommendations.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Consumer Behavior, Advertising, Digital Marketing, or a related field preferred.
Master's degree or professional certifications in Marketing, Digital Marketing, Consumer Insights, Brand Management, Google Marketing, Meta Marketing, or equivalent are advantageous.
5+ years of experience in consumer marketing, brand marketing, digital marketing, customer engagement, growth marketing, or related roles.
2+ years of experience managing consumer campaigns, marketing teams, customer acquisition programs, or integrated marketing initiatives preferred.
Strong understanding of consumer marketing strategy, customer segmentation, brand positioning, campaign management, digital marketing, customer lifecycle management, and marketing analytics.
Experience with CRM platforms, marketing automation tools, digital analytics platforms, social media platforms, content management systems, Microsoft Office Suite, Power BI, and marketing performance tools.
Familiarity with AI powered marketing analytics, personalization technologies, influencer marketing, e commerce marketing, omnichannel strategies, and customer experience optimization is advantageous.
Strong leadership, analytical, creative, strategic thinking, project management, and problem solving skills.
Excellent communication, stakeholder management, presentation, negotiation, and cross functional collaboration abilities.
Ability to develop consumer marketing strategies while balancing brand objectives, customer needs, commercial goals, market trends, and operational priorities.
Ability to work independently in remote and hybrid environments.

What We Offer

Flexible remote / hybrid work opportunity within the United Arab Emirates.
Competitive compensation package.
Professional development and marketing leadership growth opportunities.
Exposure to consumer innovation, digital transformation, customer experience strategies, and market expansion initiatives.
Collaborative and creative work environment.
Supportive culture focused on customer centricity, innovation, brand excellence, and continuous improvement.
Opportunity to shape consumer experiences that strengthen brand loyalty, drive engagement, and accelerate business growth.
Clear career progression within consumer marketing, brand management, growth marketing, commercial strategy, and executive marketing functions.