ashby
Community Associate / Manager
Alpaca Health
New York City, USA
Full-time
Mid
Onsite
USD 70000-140000 yearly / year
Discovered 3 days ago
Free
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Own the Herd
Build and run the ambassador program end to end: recruitment, onboarding, incentives, points, recognition, and swag families are proud to wear
Design the whole experience so it feels human and genuine, never transactional
Grow the Community
Create the online spaces, recurring touchpoints, and (with our events team) the gatherings that keep families connected
Give ambassadors what they need to host, share, and welcome new families, and make it easy and joyful
Turn Connection Into Referrals
Build the systems that make it natural and rewarding for happy families to bring in the next one
Track ambassador growth, engagement, and the referrals the community drives
Be the Voice of the Family
Bring what you hear in the community back to brand, product, and leadership
Fight for the family experience across the company
🌟 WHAT SUCCESS LOOKS LIKE
In 90 days: The ambassador program has clear onboarding, incentives, and recognition, the first cohort of ambassadors is genuinely engaged, and the community has a home (online space plus a regular rhythm of touchpoints).
In a year: A growing, self-sustaining community that families are proud to belong to, and a measurable, meaningful share of new families arriving through the Herd.
🧠 WHO YOU ARE
You are a self-starter who builds from scratch. There is no playbook for this yet; you will write it.
You lead with empathy and people trust you quickly, families and teammates alike.
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