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Commercial Strategy Manager
Fluke Corporation
Dubai, UAE
Full Time
Manager
Field
3 weeks ago
Strategic PlanningMarket AnalysisSales CollaborationCRMExcelTableau
Free
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Strategic PlanningMarket AnalysisSales Collaboration
About the Role
Fluke Corporation seeks a Commercial Strategy Manager to drive growth of field sales across the MEAT region. The role involves defining and executing commercial strategies, leading strategic planning, market analysis, and performance monitoring.
Key Skills for This Role
Strategic PlanningMarket AnalysisSales CollaborationCRMExcelTableau
Responsibilities
- Develop and implement long term commercial strategies driving growth with priority customers
- Leverage market intelligence and internal data to identify growth opportunities
- Define, track and analyze KPIs to assess sales effectiveness
- Partner with field sales teams to define deal strategies and support negotiations
- Lead new product introduction strategy and execution within assigned product families
- Drive vertical and account penetration strategies to achieve revenue and margin objectives
- Track and report performance against forecasts using CRM tools
- Conduct customer engagements with key partners and end customers
Requirements
- Bachelor's degree in Business Management, Engineering or Sciences
- 5+ years of technical B2B sales or commercial experience
- Experience selling technical and industrial products
- Proven ability to grow key account business and develop long term customer relationships
- Experience with value based selling, cross selling, and prospecting
- Advanced skills in Excel and data visualization tools like Tableau or PowerBI
- MBA beneficial
- Willingness to travel up to 25% across the region
Full Job Posting
Role Overview
- The Commercial Strategy Manager plays a key role in driving the growth of Fluke’s field sales portfolio across the MEAT region.
- This position is responsible for defining, aligning, and executing commercial strategies that deliver revenue growth, expand market penetration, and strengthen customer relationships.
- You will lead the strategic direction for a diverse portfolio of products and solutions, translating plans into effective execution and measurable business results.
Summary Responsibilities
- Strategic Planning: Develop and implement long term commercial strategies that drive growth with priority customers.
- Market Analysis: Leverage market intelligence, customer insights, and internal data to identify growth opportunities.
- Performance Monitoring: Define, track and analyze KPIs to assess sales effectiveness and identify opportunities for improvement.
- Sales Collaboration: Partner closely with field sales teams to define deal strategies, optimize deal structures, and support negotiations.
Key Responsibilities
- Develop and execute growth strategies to meet or exceed sales and order targets for the field sales portfolio in the MEAT region.
- Build strong, collaborative relationships across the organization and with external partners.
- Lead new product introduction strategy, planning and execution within assigned product families.
- Accelerate growth of existing product lines through innovative initiatives and targeted sales programs.
- Drive vertical and account penetration strategies to achieve annual revenue and margin objectives.
- Track and report performance against forecasts, budgets, and sales targets using CRM tools.
- Align account strategies with customers’ strategic business objectives.
- Conduct frequent and purposeful customer engagements with key partners and end customers.
- Identify and qualify new opportunities that align with Fluke’s technology and product capabilities.
- Collaborate with commercial leadership to drive revenue growth, implement action plans, and track progress.
- Effectively manage cross selling opportunities using funnel management process.
- Actively manage customer feedback and resolve issues to sustain high customer satisfaction.
Critical Success Factors
- Strategic Sales Leadership: Demonstrated ability to build and execute growth plans across key verticals and partners.
- Commercial Mindset: Proactive, creative, and continuously focused on improving commercial impact.
- Innovation & Problem Solving: Ability to challenge the status quo and solve complex commercial challenges.
- Ownership & Accountability: Treat your area of responsibility as a business.
- Distribution Knowledge: Deep understanding of retail and industrial distribution.
- Communication Excellence: Ability to clearly articulate Fluke’s value proposition to both technical and executive audiences.
- Results Orientation: Proven track record of achieving growth targets through data‑driven sales methodologies.
- Travel: Willingness to travel across the region up to 25% as needed.
Required Skills & Experience
- Bachelor’s degree in Business Management, Engineering or Sciences
- MBA beneficial
- 5+ years of technical B2B sales or commercial experience
- Experience selling technical and industrial products.
- Proven ability to grow key account business and develop long term customer relationships.
- Experience with value based selling, cross selling, and prospecting for new business opportunities.
- Demonstrated ability to draw insights from data and clearly communicate them.
- Advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools.
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