Commercial Sales Director – Luxury Entertainment Venue (Pre-Opening)

111 MANAGEMENT

Dubai, UAE

Full Time

Director

Onsite

1 months ago

Revenue ManagementYield ManagementPricing StrategyChannel ManagementCRMTicketing Systems

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Key skills for this role

Revenue ManagementYield ManagementPricing Strategy

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About the Role

The Commercial Director leads the commercial strategy for a new luxury cabaret and live entertainment venue in Dubai, overseeing ticket sales, pricing, and partnerships. The role requires proven revenue leadership in luxury hospitality or live events, with strong yield management and Dubai market knowledge.

Key Skills for This Role

Revenue ManagementYield ManagementPricing StrategyChannel ManagementCRMTicketing Systems

Responsibilities

Own the venue’s overall revenue performance and commercial strategy
Develop pricing structures, seat tiers, and yield strategies to maximize revenue per show
Monitor booking velocity and sales trends to maintain strong occupancy and ticket value
Oversee premium seating, VIP experiences, private hire, and corporate bookings
Manage and optimise all booking channels including direct website sales, hotel and concierge partners, third party ticketing platforms, corporate bookings, walk ins, and online travel agencies
Maintain a one inventory architecture ensuring real time availability across channels
Drive growth of direct bookings as the highest margin revenue source
Negotiate and manage relationships with channel partners within approved commercial frameworks
Build and manage a structured concierge partner programme across Palm Jumeirah, Downtown, and DIFC hotels
Build the guest database from day one to support repeat visits and targeted marketing

Requirements

Proven revenue leadership experience in luxury hospitality, entertainment, or live events
Strong yield management background, including pricing tiers, occupancy optimisation, and channel mix strategy
Deep understanding of Dubai luxury hospitality & entertainment, concierge system and online travel agencies
Commercially strategic with strong analytical ability, precision, and attention to detail
Experience managing multi channel ticket sales and distribution strategies
Strong experience with CRM platforms and ticketing systems
Excellent relationship builder able to influence concierge partners, corporate clients, and internal stakeholders
Fluent English required; Arabic is an asset
Based in Dubai on a full time, permanent basis

Full Job Posting

Overview

A new luxury cabaret and live entertainment destination backed by a globally renowned entertainment brand is preparing to open in Dubai in 2026. The venue will feature two nightly performances in a 200+ seat premium theatre on Palm Jumeirah, delivering a refined entertainment and hospitality experie

Commercial Strategy & Revenue Ownership

Own the venue’s overall revenue performance and commercial strategy.
Develop pricing structures, seat tiers, and yield strategies to maximize revenue per show.
Monitor booking velocity and sales trends to maintain strong occupancy and ticket value.
Oversee premium seating, VIP experiences, private hire, and corporate bookings.
Lead the sales strategy for nightly theatre performances, including ticket pricing, seat tier management, booking velocity, occupancy targets, group sales, and premium ticket conversion.

Channel Strategy & Distribution

Manage and optimise all booking channels including direct website sales, hotel and concierge partners, third party ticketing platforms, corporate bookings, walk ins, and online travel agencies.
Maintain a one inventory architecture ensuring real time availability across channels.
Drive growth of direct bookings as the highest margin revenue source.
Negotiate and manage relationships with channel partners within approved commercial frameworks.
Develop and manage relationships with online travel agencies, tourism platforms, and destination sales partners to drive inbound leisure sales while protecting premium positioning, commission structure, inventory control, and brand value.

Concierge & Hotel Activation

Build and manage a structured concierge partner programme across Palm Jumeirah, Downtown, and DIFC hotels.
Conduct regular activation sessions with concierge contacts and hotel sales teams.
Train concierge teams on the venue proposition, pricing tiers, and booking process.
Track and incentivise concierge performance through a structured commission framework.

CRM & Data

Build the guest database from day one to support repeat visits and targeted marketing.
Oversee the ticketing platform and ensure data integrity across booking sources.
Use booking data and yield analytics to inform commercial decisions and performance trends.

Pre Opening Commercial Setup

Establish commercial channels, partner agreements, and ticketing infrastructure ahead of opening.
Launch advance ticket sales to generate pre opening momentum and early revenue.
Develop the commercial strategy and nightly yield mix framework with the leadership team.

Qualifications

Proven revenue leadership experience in luxury hospitality, entertainment, or live events.
Strong yield management background, including pricing tiers, occupancy optimisation, and channel mix strategy.
Deep understanding of Dubai luxury hospitality & entertainment, concierge system and online travel agencies.
Commercially strategic with strong analytical ability, precision, and attention to detail.
Experience managing multi channel ticket sales and distribution strategies.
Strong experience with CRM platforms and ticketing systems.
Excellent relationship builder able to influence concierge partners, corporate clients, and internal stakeholders.
Fluent English required; Arabic is an asset.
Based in Dubai on a full time, permanent basis.

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