COMMERCIAL DIRECTOR
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Key skills for this role
About the Role
Brand Aid Marketing Solutions seeks a Commercial Director to lead and scale its commercial function in KSA. This hunter role involves proactive lead generation, client relationship management, commercial strategy, and team leadership.
Key Skills for This Role
Responsibilities
- Proactively generate new leads and business opportunities across KSA
- Build and grow a strong, structured new client pipeline
- Own and deepen relationships with existing key accounts
- Develop and execute the full KSA sales strategy
- Build, mentor and train the sales team on best practices
- Own targets, forecasting, upselling and budget accountability
- Research market trends to spot emerging opportunities and verticals
- Attend industry events, exhibitions and forums to generate leads
- Lead client strategy meetings, presentations and reviews
- Maximize upselling and cross selling across existing accounts
- Monitor market trends, competitor activity and pricing
- Report pipeline status and forecasts directly to Group CCO
Requirements
- Bachelor's degree in Business, Marketing, or related field
- 8–12 years in sales, min. 4 years in leadership roles
- Proven track record in KSA / GCC market
- Background in marketing, media, or advertising agency
- Demonstrated success in proactive lead generation & BD
- Strong Arabic & English communication skills
- Proactive hunter mentality
- Exceptional communication & negotiation skills
- Client facing professionalism & executive presence
- Pipeline management & CRM discipline
- Team leadership, coaching & talent development
- Budget, P&L & financial acumen
Full Job Posting
Role Overview
- Lead and scale Brand Aid's commercial function in the Kingdom.
- The Commercial Director is a hunter and a builder — responsible for proactively generating new leads, developing key client relationships, driving revenue growth, and building a high performance sales team.
- Owns the full commercial strategy for KSA including pipeline management, business development, and P&L accountability, reporting directly to the Group CCO.
Key Responsibilities
- Hunt for new clients and business opportunities across KSA.
- Build and grow a strong, structured new client pipeline.
- Own and deepen relationships with existing key accounts.
- Develop and execute the full KSA sales strategy.
- Build, mentor and train the sales team on best practices.
- Own targets, forecasting, upselling and budget accountability.
Responsibilities in Detail
- Proactively identify and pursue new business opportunities.
- Build and maintain a robust pipeline of new target clients.
- Research market trends to spot emerging opportunities and verticals.
- Attend industry events, exhibitions and forums to generate leads.
- Convert prospects into long term commercial relationships.
- Serve as primary point of contact for assigned enterprise clients.
- Build strong, long term partnerships based on trust and results.
- Lead client strategy meetings, presentations and reviews.
- Maximize upselling and cross selling across existing accounts.
- Ensure high client retention and satisfaction at all times.
- Develop and execute quarterly and annual KSA sales plans.
- Own and maintain the full sales pipeline — new and existing clients.
Required Qualifications
- Bachelor's degree in Business, Marketing, or related field.
- 8–12 years in sales, min. 4 years in leadership roles.
- Proven track record in KSA / GCC market.
- Background in marketing, media, or advertising agency.
- Demonstrated success in proactive lead generation & BD.
- Strong Arabic & English communication skills.
Key Skills & Competencies
- Proactive hunter mentality — not just account management.
- Exceptional communication & negotiation skills.
- Client facing professionalism & executive presence.
- Pipeline management & CRM discipline.
- Team leadership, coaching & talent development.
- Budget, P&L & financial acumen.
Preferred Experience
- Experience in brand activations or marketing campaigns.
- Existing network with KSA government & corporates.
- Vendor & production coordination background.
- Understanding of marketing KPIs & reporting.
- Prior experience in multi country group structure.
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