COMMERCIAL DIRECTOR
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Key skills for this role
About the Role
Brand Aid Marketing Solutions is seeking a Commercial Director to lead and scale its commercial function in KSA. The role involves proactive lead generation, business development, client relationship management, commercial strategy, and building a high-performance sales team.
Key Skills for This Role
Responsibilities
- Proactively identify and pursue new business opportunities across KSA
- Build and maintain a robust pipeline of new target clients
- Own and deepen relationships with existing key accounts
- Develop and execute the full KSA sales strategy
- Build, mentor and train the sales team on best practices
- Own targets, forecasting, upselling and budget accountability
Requirements
- Bachelor's degree in Business, Marketing, or related field
- 8–12 years in sales, min. 4 years in leadership roles
- Proven track record in KSA / GCC market
- Background in marketing, media, or advertising agency
- Demonstrated success in proactive lead generation & BD
- Strong Arabic & English communication skills
Full Job Posting
ROLE OVERVIEW
- Lead and scale Brand Aid's commercial function in the Kingdom.
- The Commercial Director is a hunter and a builder — responsible for proactively generating new leads, developing key client relationships, driving revenue growth, and building a high performance sales team.
- This role owns the full commercial strategy for KSA including pipeline management, business development, and P&L accountability, reporting directly to the Group CCO.
KEY RESPONSIBILITIES
- Hunt for new clients and business opportunities across KSA.
- Build and grow a strong, structured new client pipeline.
- Own and deepen relationships with existing key accounts.
- Develop and execute the full KSA sales strategy.
- Build, mentor and train the sales team on best practices.
- Own targets, forecasting, upselling and budget accountability.
RESPONSIBILITIES IN DETAIL
- Proactively identify and pursue new business opportunities.
- Build and maintain a robust pipeline of new target clients.
- Research market trends to spot emerging opportunities and verticals.
- Attend industry events, exhibitions and forums to generate leads.
- Convert prospects into long term commercial relationships.
- Serve as primary point of contact for assigned enterprise clients.
- Build strong, long term partnerships based on trust and results.
- Lead client strategy meetings, presentations and reviews.
- Maximize upselling and cross selling across existing accounts.
- Ensure high client retention and satisfaction at all times.
- Develop and execute quarterly and annual KSA sales plans.
- Own and maintain the full sales pipeline — new and existing clients.
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business, Marketing, or related field.
- 8–12 years in sales, min. 4 years in leadership roles.
- Proven track record in KSA / GCC market.
- Background in marketing, media, or advertising agency.
- Demonstrated success in proactive lead generation & BD.
- Strong Arabic & English communication skills.
KEY SKILLS & COMPETENCIES
- Proactive hunter mentality — not just account management.
- Exceptional communication & negotiation skills.
- Client facing professionalism & executive presence.
- Pipeline management & CRM discipline.
- Team leadership, coaching & talent development.
- Budget, P&L & financial acumen.
PREFERRED EXPERIENCE
- Experience in brand activations or marketing campaigns.
- Existing network with KSA government & corporates.
- Vendor & production coordination background.
- Understanding of marketing KPIs & reporting.
- Prior experience in multi country group structure.
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