Commercial Director
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Key skills for this role
Role Overview
Lead the overall commercial strategy for Grand Mercure Dubai City and ibis Styles Dubai Airport.
Oversee sales, events, weddings, marketing, and other commercial functions across both hotels.
Drive revenue, market share, profitability, and brand positioning through integrated commercial initiatives.
Work with the Cluster General Manager and stakeholders on commercial priorities and execution.
Key Skills for This Role
Full Job Posting
Job Summary
Lead the overall commercial strategy for Grand Mercure Dubai City and ibis Styles Dubai Airport.
Oversee sales, events, weddings, marketing, and other commercial functions across both hotels.
Drive revenue, market share, profitability, and brand positioning through integrated commercial initiatives.
Work with the Cluster General Manager and stakeholders on commercial priorities and execution.
Commercial Strategy and Leadership
- Develop and implement commercial and marketing strategies for both hotels.
- Establish annual commercial priorities, sales and marketing plans, budgets, and action plans.
- Identify initiatives to improve commercial effectiveness, efficiency, and performance.
- Drive rooms, food and beverage, meetings and events, weddings, and other revenue streams.
- Assess market trends, competitor activity, and customer behavior to adjust strategies.
- Establish commercial objectives, performance indicators, and reporting mechanisms.
- Create a predictable sales model and accurate monthly, quarterly, and annual forecasts.
Candidate Profile
- Strategic and commercially driven leader.
- Strong understanding of premium hospitality, revenue generation, brand positioning, and market dynamics.
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