CNS Key Account Specialist
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Key skills for this role
Role Overview
The Pediasure Key Account Specialist is responsible for driving Pediasure growth through healthcare professional engagement, hospital account development, pharmacist advocacy, consumer activation, CRM-based engagement, and retail execution.
The role combines scientific promotion with commercial accountability across recommendation, purchase, and repeat consumption.
Key Skills for This Role
Full Job Posting
Position Location
- This position is based in Abbott Nutrition International's Riyadh field location.
Role Summary
The Pediasure Key Account Specialist is responsible for driving Pediasure growth through healthcare professional engagement, hospital account development, pharmacist advocacy, consumer activation, CRM-based engagement, and retail execution.
The role combines scientific promotion with commercial accountability across recommendation, purchase, and repeat consumption.
Medical and Hospital Engagement
- Promote Pediasure to pediatricians, family physicians, dietitians, and other healthcare professionals.
- Develop relationships with hospitals, clinics, and healthcare institutions.
- Drive Pediasure inclusion in hospital nutrition programs and patient pathways.
- Conduct scientific presentations, educational activities, and account reviews.
Pharmacist and Consumer Engagement
- Build relationships with pharmacists and pharmacy chains and educate them on Pediasure benefits and appropriate recommendation.
- Execute consumer awareness, trial, recruitment, digital, and on-ground activation initiatives.
- Drive consumer acquisition and repeat purchase through targeted activation programs.
POME and CRM
- Lead Pediasure POME initiatives across hospitals, clinics, and pharmacies.
- Ensure HCP recommendations convert into consumer purchases and track program recruitment, conversion, and sales impact.
- Manage CRM-driven patient and consumer engagement, lead follow-up, conversion, retention, and repeat purchase performance.
Retail Execution
- Ensure product availability and visibility at key pharmacy and retail accounts.
- Monitor stock levels, distribution, shelf presence, and promotional execution.
- Work with distributors and retailers to improve on-shelf availability and execution quality.
Qualifications
- Bachelor's degree in pharmacy, nutrition, medical sciences, or a related field.
- Three to five years of experience in pharmaceutical, nutrition, healthcare, or consumer health sales.
- Strong relationship management, communication, and commercial skills.
- Experience with healthcare professionals, hospitals, pharmacies, and retail customers is preferred.
Key Performance Indicators
Net sales and market share growth.
Healthcare professional coverage, call quality, and recommendation rate.
Hospital sales growth and new hospital account development.
Active recommending physicians and dietitians.
Pharmacist coverage and recommendation rate.
POME recruitment and conversion rate.
CRM enrollments, retention, and repeat purchase rate.
New consumer acquisition.
Retail availability, distribution, and out-of-stock reduction.
Promotional, execution, and territory business plan compliance.
Role Mission
Accelerate Pediasure growth by increasing healthcare professional recommendation, strengthening hospital and pharmacist engagement, driving consumer acquisition through POME and CRM programs, and ensuring strong retail availability and execution.
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