Cluster Senior Marketing Manager B2B / Trade Marketing

Position Summary

B2B and Trade Marketing Plan

• Develop and implement the annual B2B and trade marketing plan for the cluster.
• Translate commercial priorities into programs for travel advisors, tour operators, DMCs, consortia, wholesalers, and other travel partners.
• Develop differentiated resort strategies and identify opportunities to promote the wider luxury portfolio.
• Build a marketing calendar aligned with sales periods, activations, trade events, launches, campaigns, and destination milestones.
• Align B2B marketing investment with commercial priorities and measurable business objectives.

Strategic Trade Partnerships

• Identify high-value trade partners with Sales and develop joint marketing plans and co-marketing campaigns.
• Develop opportunities with luxury tour operators, travel advisor networks, consortia, DMCs, airlines, and distribution partners.
• Create integrated partner campaigns using content, digital channels, communications, advisor engagement, and commercial opportunities.
• Evaluate partnership proposals for audience relevance, reach, commercial potential, brand alignment, and measurable return.
• Manage trade marketing investment and prioritize high-impact partners and activities.
• Develop value-added partner activations beyond traditional rate-led promotions.

B2B Campaigns and Content

• Lead B2B marketing content and sales enablement materials across the cluster.
• Maintain trade toolkits, resort presentations, fact sheets, destination information, itineraries, experience guides, newsletters, and digital partner assets.
• Create targeted campaigns highlighting each property's positioning, experiences, and commercial propositions.
• Communicate accommodation and destination experiences including wellness, gastronomy, nature, culture, marine experiences, and luxury programming.
• Coordinate with creative, content, digital, and property marketing teams on current, high-quality trade assets.
• Maintain consistent messaging while preserving each resort's positioning and brand identity.

Trade PR and Communications

• Develop and execute a proactive Trade PR strategy with appointed PR agencies and Marriott Communications teams.
• Provide agencies with commercial priorities, key messages, property updates, and story angles for travel trade and tourism media.
• Identify opportunities around resort openings, experiences, partnerships, commercial milestones, destination developments, and trade initiatives.
• Collaborate on trade media opportunities at industry events, sales missions, roadshows, and trade shows.
• Support interviews, thought leadership, industry commentary, speaking engagements, and panels for hotel and commercial leadership.

Source Details

Requirements

• Experience developing and executing B2B and trade marketing strategies across multiple properties or brands.
• Ability to translate commercial priorities into targeted programs for travel advisors, tour operators, DMCs, consortia, wholesalers, and other travel partners.
• Ability to develop and manage strategic co-marketing partnerships with luxury travel and distribution partners.
• Ability to create B2B marketing content, trade toolkits, resort presentations, fact sheets, itineraries, newsletters, and digital partner assets.
• Ability to coordinate trade PR strategies with agencies, communications teams, sales teams, and travel industry media.
• Ability to align marketing investment and activities with measurable commercial objectives.