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Cluster Digital Marketing Senior Manager

Marriott International
KSA
Senior
Onsite
Discovered 3 weeks ago
Digital Marketing StrategyPaid Media ManagementSEOPaid Social Media AdvertisingProgrammatic Display CampaignsWebsite Optimization
Free

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Digital Marketing StrategyPaid Media ManagementSEO
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Overview

Marriott International is seeking a Digital Marketing Senior Manager to oversee digital marketing strategy, paid media performance, and online demand generation for a cluster of hotels.

Responsibilities

  • Develop and execute digital marketing strategy for the cluster's hotels
  • Drive performance marketing initiatives aimed at increasing direct bookings and brand visibility
  • Oversee the planning, execution, and optimization of all digital media campaigns
  • Manage digital media budgets to maximize efficiency and performance
  • Optimize hotel websites for traffic, engagement, and conversion
  • Track and analyze campaign performance using digital analytics tools
  • Provide regular performance reports including paid media ROI, campaign performance, and digital channel attribution
  • Collaborate with commercial teams to align digital campaigns with pricing strategies and demand periods
  • Manage the day-to-day operations of the Hub360 platform for all properties
  • Build and deploy EDMs, newsletters, and promotional campaigns
  • Develop automated guest journeys, including pre-arrival communications, in-stay messaging, and post-stay follow-up
  • Analyze campaign KPIs including open rate, click-through rate, conversion, and revenue attribution

Requirements

  • Proven experience in digital marketing strategy and performance marketing
  • Expertise in paid media management, including SEM, SEO, and paid social media advertising
  • Strong analytical skills and experience with digital analytics tools
  • Ability to optimize hotel websites for traffic, engagement, and conversion
  • Experience with CRM management and digital communications
  • Familiarity with Marriott Hub360 platform

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