Cluster Assistant Director of Sales

Role overview

Sales strategy and business development

• Assist in developing and executing the hotel's sales strategy to achieve revenue and profitability goals.
• Identify opportunities across corporate, government, MICE, leisure, wholesale, and travel trade segments.
• Develop relationships with key clients, corporate accounts, travel agencies, event planners, and business partners.
• Conduct market analysis and competitor benchmarking.
• Contribute to annual sales plans, budgets, forecasts, and action plans.
• Represent the hotel at industry events, trade shows, networking functions, and sales missions.

Revenue generation

• Drive room revenue, banquet sales, catering revenue, and other hotel-related business opportunities.
• Support monthly, quarterly, and annual sales targets.
• Monitor account production and market performance to maximize revenue opportunities.
• Work with Revenue Management and Marketing to optimize business mix and pricing strategies.
• Manage sales leads, inquiries, proposals, and contracts.

Leadership and account management

• Assist in managing, mentoring, and developing the sales team.
• Provide guidance and performance coaching to Sales Managers and Executives.
• Maintain key account portfolios and conduct client visits and presentations.
• Negotiate rates, contracts, and service agreements within approved guidelines.
• Act on behalf of the Director of Sales during their absence.

Reporting and collaboration

• Prepare sales reports, forecasts, market intelligence, and business performance updates.
• Maintain accurate records in CRM and sales systems and track pipeline performance and conversion ratios.
• Coordinate with Operations, Revenue Management, Marketing, Reservations, and Events teams.
• Coordinate site inspections, familiarization trips, and client events and ensure handover to operations.

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 5–8 years of hospitality sales experience, including at least 2 years in a supervisory or leadership role.
• Proven ability to develop business opportunities, grow market share, and achieve revenue goals.
• Strong communication, presentation, negotiation, relationship-building, analytical, and leadership skills.
• Proficiency in CRM systems, Microsoft Office, and hotel sales applications.

Success qualities