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Chief Marketing Officer

Kally Freelance
Dubai, UAE
Freelance
Executive
Onsite
1 weeks ago
Marketing StrategyDigital TransformationAI enabled MarketingPredictive AnalyticsMarketing AutomationCRM
Free

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Marketing StrategyDigital TransformationAI enabled Marketing
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Role Description

  • The Chief Marketing Officer (CMO) at Kally Freelance is a full time, on site role based in Dubai.
  • The CMO will lead the end to end development of marketing and communications strategies for a diverse portfolio of clients.
  • Responsibilities include overseeing market research, defining go to market plans, managing brand positioning, guiding public relations activities, and aligning marketing initiatives with client business objectives.

Position Summary

  • The CMO is responsible for leading the Group's marketing, digital transformation, customer engagement, and brand strategy across all business units.
  • Reporting directly to the Chairman/CEO, the CMO will drive sustainable business growth through digital innovation, AI powered marketing, customer intelligence, and integrated commercial strategies.
  • The role is accountable for strengthening market presence, accelerating lead generation and revenue growth, transforming customer experiences, and building a data driven marketing ecosystem.

Key Responsibilities

  • Develop and execute the Group's integrated marketing strategy aligned with business objectives.
  • Drive revenue growth through qualified lead generation and customer acquisition.
  • Establish Group wide marketing governance, brand standards, and commercial alignment.
  • Partner with business leaders to accelerate sales growth and market expansion.
  • Develop market intelligence and competitive positioning strategies.

Digital Transformation

  • Lead the Group's digital marketing transformation across all business units.
  • Develop AI enabled marketing capabilities including predictive analytics, personalization, customer segmentation, and marketing automation.
  • Drive adoption of Generative AI and intelligent content solutions to improve campaign effectiveness and operational efficiency.
  • Implement AI powered CRM, customer engagement platforms, and customer journey optimization.
  • Identify and deploy emerging technologies to enhance marketing effectiveness and customer experience.

Customer Experience & CRM

  • Develop an integrated customer lifecycle management strategy.
  • Enhance customer acquisition, engagement, retention, and loyalty.
  • Lead CRM transformation and marketing automation initiatives.
  • Improve customer experience across all digital and physical touchpoints.
  • Optimize conversion funnels using customer data and behavioral analytics.

Brand, Communications & Corporate Reputation

  • Lead the Group's brand architecture and positioning strategy.
  • Ensure brand consistency across all subsidiaries.
  • Direct corporate communications, media relations, and public relations.
  • Strengthen employer branding and corporate reputation.
  • Oversee content strategy and thought leadership initiatives.

Digital Marketing & Performance

  • Lead performance marketing across paid media, SEO, SEM, social media, websites, mobile applications, and digital channels.
  • Manage omnichannel marketing campaigns.
  • Improve customer acquisition cost (CAC), return on advertising spend (ROAS), and marketing ROI.
  • Drive website and application optimization through analytics and experimentation.
  • Build scalable digital ecosystems supporting business growth.

Data, Analytics & Innovation

  • Establish marketing analytics and business intelligence capabilities.
  • Develop executive dashboards for marketing performance.
  • Utilize AI and predictive analytics to improve decision making.
  • Lead innovation initiatives that improve customer engagement and commercial outcomes.
  • Promote experimentation and continuous optimization across all marketing functions.

Leadership & Governance

  • Build and lead a high performing Group Marketing organization.
  • Develop marketing capabilities, succession plans, and leadership pipelines.
  • Establish policies, processes, governance, and performance standards.
  • Manage external agencies, technology partners, and strategic alliances.
  • Foster a culture of innovation, collaboration, accountability, and continuous improvement.

Qualifications

  • Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline.
  • MBA or Master's Degree preferred.
  • Professional certifications (CIM, DMI, Google, HubSpot, Meta, AI in Marketing, CRM) preferred.
  • Minimum 15 years of progressive marketing leadership experience.
  • At least 7 years in an executive marketing leadership role.
  • Experience within diversified business groups, conglomerates, or multinational organizations.
  • Demonstrated success leading digital transformation, AI enabled marketing, customer experience, CRM, branding, and commercial growth initiatives.
  • Proven ability to scale marketing functions across multiple industries and business units.

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