Chief Marketing Officer
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Key skills for this role
Role Overview
Chief Marketing Officer role based on-site in Business Bay, Dubai, within a prop trading firm.
The role leads marketing strategy and growth rather than personally operating every performance marketing channel.
Strong knowledge of the crypto and trading industries is mandatory.
Key Skills for This Role
Full Job Posting
Role overview
Chief Marketing Officer role based on-site in Business Bay, Dubai, within a prop trading firm.
The role leads marketing strategy and growth rather than personally operating every performance marketing channel.
Strong knowledge of the crypto and trading industries is mandatory.
Compensation and employment
- Salary is up to AED 20,000 per month depending on experience.
- Employment type is full-time.
Strategy and growth
- Own the overall marketing strategy and translate company objectives into priorities and initiatives.
- Develop promotions, campaigns, offers, and roadmaps across acquisition, retention, brand, content, partnerships, lifecycle, and performance marketing.
- Set KPIs, evaluate performance, identify growth opportunities, and allocate budgets and resources based on business impact.
Campaigns and brand
- Own the campaign and promotional calendar, including concepts, positioning, offers, messaging, and go-to-market strategies.
- Coordinate paid media, email, creative, social, content, and other teams around unified campaign strategies.
- Direct creative, content, social media, video, brand positioning, messaging, and tone of voice for crypto and trading audiences.
Lifecycle and customer marketing
- Define email, lifecycle, and customer engagement strategy.
- Improve activation, conversion, retention, and re-engagement through segmentation, messaging, and customer data.
Leadership and team management
- Lead, mentor, and develop a multidisciplinary marketing team across multiple functions.
- Establish ownership, priorities, KPIs, campaign processes, performance reviews, and collaboration across teams.
- Collaborate with Product, Operations, Customer Support, and Leadership to align marketing with business objectives.
Performance marketing leadership
- Lead paid acquisition strategy across Meta, Google, X, and other relevant channels.
- Manage and challenge performance marketing specialists on budgets, targeting, acquisition strategy, and results.
- Evaluate CAC, ROAS, conversion rates, and other indicators to guide marketing investment.
Requirements
- Proven experience as a CMO, Head of Marketing, Marketing Director, or comparable senior marketing leader.
- Mandatory strong knowledge of the crypto and trading industries.
- Proven experience leading multidisciplinary marketing teams and delivering measurable commercial growth.
- Strong experience with campaigns, promotions, offers, acquisition, digital marketing, lifecycle marketing, CRM, and conversion optimization.
- Strong commercial, analytical, leadership, communication, and stakeholder management skills.
- Comfort working in a fast-paced, entrepreneurial environment.
- Based in Dubai or willing to relocate for an on-site role.
Desirable background
- Previous experience in Crypto, Web3, Blockchain, Prop Trading, Trading, or FinTech is highly desirable.
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