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Chief Marketing Officer
Sanne
Dubai, UAE
Full Time
Executive
6 days ago
Brand strategyGrowth marketingDigital marketingEcommerce strategyPaid mediaLifecycle marketing
Free
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Brand strategyGrowth marketingDigital marketing
About the Role
Sanne, a luxury fashion startup, seeks a Chief Marketing Officer to build and lead the marketing organization. This founding role involves brand strategy, growth marketing, community building, and launching innovative retail concepts.
Key Skills for This Role
Brand strategyGrowth marketingDigital marketingEcommerce strategyPaid mediaLifecycle marketing
Responsibilities
- Build and lead the entire marketing organisation, owning strategy, budget, planning, KPIs, hiring, agency selection and cross functional alignment
- Shape Sanne's global narrative, positioning, tone of voice and cultural relevance
- Own revenue growth through marketing, including ecommerce strategy, conversion optimisation, paid media, lifecycle marketing, CRM, newsletters, SEO, AEO, attribution, analytics, customer acquisition and retention
- Build a global community through collectors, ambassadors, affiliates, founders, tastemakers, private dinners, hospitality partnerships, members' clubs, experiential activations, retail events and brand collaborations
- Lead global PR strategy alongside the Head of Social Media Content & PR
- Lead launch strategy for stores, pop ups, technology, collections and collaborations
- Champion AI, retail technology, live shopping, automation and emerging platforms
- Partner with the CTO to ensure robust measurement through GA4, attribution, dashboards and reporting
- Recruit, mentor and inspire a high performing marketing team and specialist agency network
Requirements
- Proven leadership across brand, growth and digital marketing
- Experience in luxury, fashion, beauty, premium consumer or culturally relevant brands
- Strong understanding of ecommerce, CRO, paid media, lifecycle marketing, CRM, affiliate marketing and digital analytics
- Knowledge of SEO, AEO, GA4, attribution and performance measurement
- Experience managing PR, influencer programmes, partnerships and community initiatives
- Experience launching products, stores, pop ups or entering new markets
- Commercial mindset with accountability for revenue growth
Full Job Posting
About Sanne
- Fashion has become predictable. At Sanne, we're building a new model for luxury fashion—one where every garment is made exclusively for the individual who ordered it, powered by technology.
- We are looking for an exceptional Chief Marketing Officer to become one of the founding leaders of Sanne.
What You Will Own
- Build and lead the entire marketing organisation. Own marketing strategy, budget, planning, KPIs, hiring, agency selection and cross functional alignment.
- Shape Sanne's global narrative, positioning, tone of voice and cultural relevance.
- Own revenue growth through marketing, including ecommerce strategy, conversion optimisation, paid media, lifecycle marketing, CRM, newsletters, SEO, AEO, attribution, analytics, customer acquisition and retention.
- Build a global community through collectors, ambassadors, affiliates, founders, tastemakers, private dinners, hospitality partnerships, members' clubs, experiential activations, retail events and brand collaborations.
- Lead global PR strategy alongside the Head of Social Media Content & PR.
- Lead launch strategy for stores, pop ups, technology, collections and collaborations.
- Champion AI, retail technology, live shopping, automation and emerging platforms.
- Partner with the CTO to ensure robust measurement through GA4, attribution, dashboards and reporting.
- Recruit, mentor and inspire a high performing marketing team and specialist agency network.
Who You Are
- You combine exceptional taste with exceptional commercial instinct.
- You understand luxury, and are endlessly curious, constantly learning, and naturally explore emerging platforms, AI tools, creator ecosystems and consumer behaviour before they become mainstream.
- You are decisive, entrepreneurial and comfortable operating with ambiguity.
What We're Looking For
- Proven leadership across brand, growth and digital marketing.
- Experience in luxury, fashion, beauty, premium consumer or culturally relevant brands.
- Strong understanding of ecommerce, CRO, paid media, lifecycle marketing, CRM, affiliate marketing and digital analytics.
- Knowledge of SEO, AEO, GA4, attribution and performance measurement.
- Experience managing PR, influencer programmes, partnerships and community initiatives.
- Experience launching products, stores, pop ups or entering new markets.
- Experience selecting and managing agencies while building internal teams.
- Commercial mindset with accountability for revenue growth.
What Success Looks Like
- Launch a category defining technology led retail concept.
- Build one of the world's most culturally relevant independent luxury brands.
- Develop a global community of collectors, creators, tastemakers and advocates.
- Build a world class marketing organisation recognised for excellence.
- Deliver sustained revenue growth through an intelligent balance of brand and performance marketing.
- Create marketing that is as innovative as the products and experiences we build.
Why Join Sanne?
- Most marketing roles ask you to grow an existing business. This role asks you to help redefine an industry.
- If you want to build a legacy, challenge convention, and help create something that has never existed before, we'd love to hear from you.
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