Chief Marketing Officer (CMO)

Weekday AI (YC W21)

Dubai, UAE

Full Time

Executive

3 weeks ago

Performance MarketingAffiliate MarketingBrand StrategyCustomer AcquisitionDigital MarketingMarketing Analytics

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Key skills for this role

Performance MarketingAffiliate MarketingBrand Strategy

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About the Role

Weekday AI (YC W21) seeks a Chief Marketing Officer to lead marketing strategy, brand growth, and customer acquisition for a high-growth organization.

Key Skills for This Role

Performance MarketingAffiliate MarketingBrand StrategyCustomer AcquisitionDigital MarketingMarketing Analytics

Responsibilities

Define and execute the overall marketing vision, strategy, and roadmap aligned with business objectives and growth targets
Lead brand positioning, market expansion, customer acquisition, retention, and revenue growth initiatives
Build and mentor a high performing marketing team
Own end to end performance marketing strategy across paid search, social media, display, video, mobile, and emerging channels
Optimize customer acquisition funnels to improve conversion rates, reduce acquisition costs, and maximize ROI
Build, scale, and manage a robust affiliate marketing ecosystem
Establish strategic relationships with affiliate networks, publishers, influencers, and media partners
Strengthen brand awareness, market positioning, and customer loyalty through integrated campaigns
Establish marketing KPIs, dashboards, and reporting frameworks to measure business impact
Drive marketing technology adoption, automation, and AI powered marketing initiatives

Requirements

8+ years of progressive experience in marketing leadership, growth marketing, or digital marketing roles
Proven expertise in Performance Marketing with a strong track record of delivering measurable revenue growth
Deep experience building and scaling Affiliate Marketing programs and strategic partnership networks
Strong understanding of customer acquisition, retention, attribution, and lifecycle marketing
Demonstrated ability to lead high performing marketing teams and manage large scale budgets
Excellent analytical, strategic thinking, and decision making capabilities
Experience working in fast growing, digitally driven business environments
Strong stakeholder management, communication, and executive leadership skills

Full Job Posting

Role Overview

This role is for one of Weekday's clients.
Salary range: Rs 5000000 Rs 8000000 (INR 50 80 LPA).
Experience: 8+ yrs.
Location: Dubai.
Job Type: full time.

Key Responsibilities

Define and execute the overall marketing vision, strategy, and roadmap.
Lead brand positioning, market expansion, customer acquisition, retention, and revenue growth.
Build and mentor a high performing marketing team.
Own end to end performance marketing strategy across paid search, social media, display, video, mobile, and emerging channels.
Optimize customer acquisition funnels.
Build, scale, and manage a robust affiliate marketing ecosystem.
Establish strategic relationships with affiliate networks, publishers, influencers, and media partners.
Strengthen brand awareness, market positioning, and customer loyalty.
Establish marketing KPIs, dashboards, and reporting frameworks.
Drive marketing technology adoption, automation, and AI powered initiatives.

What Makes You a Great Fit

8+ years of progressive experience in marketing leadership, growth marketing, or digital marketing roles.
Proven expertise in Performance Marketing with a strong track record of delivering measurable revenue growth.
Deep experience building and scaling Affiliate Marketing programs.
Strong understanding of customer acquisition, retention, attribution, and lifecycle marketing.
Demonstrated ability to lead high performing marketing teams and manage large scale budgets.
Excellent analytical, strategic thinking, and decision making capabilities.
Experience working in fast growing, digitally driven business environments.
Strong stakeholder management, communication, and executive leadership skills.
Results oriented mindset with a passion for innovation and continuous improvement.

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