Chief Marketing Officer (CMO)

Overview

Key Responsibilities

• Strategic leadership: Develop and own the multi-year marketing strategy aligned with company goals, market positioning, and go-to-market plans.
• Brand & positioning: Build and protect the brand—define value proposition, messaging, brand guidelines, and corporate identity across channels.
• Demand generation: Lead demand-gen across paid, organic, partnerships, events, content, and ABM to drive qualified pipeline and new customers.
• Product marketing: Oversee product positioning, pricing strategy, go-to-market launches, competitive analysis, and sales enablement materials.
• Growth & performance marketing: Optimize customer acquisition funnels (SEO, SEM, social, email, display), conversion rates, and LTV:CAC metrics.
• Content & communications: Own content strategy, thought leadership, PR, analyst relations, and internal/external communications.
• Customer lifecycle & retention: Design programs for onboarding, upsell, cross-sell, advocacy, and churn reduction.
• Data & analytics: Establish marketing KPIs, dashboards, attribution models, and rigorous testing to improve ROI and decision-making.
• Sales alignment: Collaborate with Sales on lead qualification, pipeline handoffs, account-based marketing, and revenue targets.
• Team building: Recruit, mentor, and scale high-performing marketing teams (brand, demand, product marketing, creative, growth, communications).
• Budget & vendor management: Set marketing budgets, allocate spend across channels, manage agencies and vendor relationships.
• Compliance & reputation: Ensure marketing practices comply with legal and regulatory standards; protect corporate reputation.

Required Qualifications

• Experience: 10+ years in marketing with 5+ years in senior leadership (VP/Head of Marketing) or equivalent; proven track record driving revenue growth.
• Industry: Relevant experience preferred (e.g., SaaS, consumer, fintech, healthcare) depending on company.
• Education: Bachelor’s degree required; MBA or advanced degree preferred.
• Skills:
• Strategic vision with strong executional focus.
• Expertise in brand strategy, demand generation, and product marketing.
• Data-driven decision-making and familiarity with marketing analytics and attribution.
• Strong leadership, cross-functional collaboration, and stakeholder management.
• Excellent communication, storytelling, and presentation skills.
• Experience with digital marketing tech stack (CRM, marketing automation, analytics, ad platforms).

Preferred Attributes

• Experience scaling marketing from early-stage to growth/enterprise.
• Deep understanding of lifecycle marketing and customer segmentation.
• Track record with performance marketing, ABM, and content-driven acquisition.
• Creative mindset balanced with analytical rigor.

Performance Metrics (Examples)

• Pipeline influenced and sourced by marketing
• Customer acquisition cost (CAC) and LTV:CAC ratio
• Marketing-sourced revenue and conversion rates
• Brand awareness and consideration metrics
• Lead quality and sales-accepted leads (SALs)
• Retention, expansion, and churn metrics
• Marketing ROI and ROAS for paid channels

Working Conditions & Compensation

• Full-time executive role; may require travel and flexible hours.
• Compensation: competitive base salary + performance-based bonus/equity — specifics depend on company size and location.

Job Types: Full-time, Permanent