Chief Marketing Officer (AI-Native / MarTech)

About UMO

About the Role

Growth and Decision Layer

• Build an intent-detection and decisioning system based on user data.
• Integrate marketing directly into the product through product-led growth and one-intent-to-one-action logic.

Data, Lifecycle, and Growth

• Build the first-party data strategy, CDP, data layer, event tracking, and data clean rooms.
• Design personalized customer journeys using behavior, context, financial status, and life-event triggers.
• Develop go-to-market strategies and manage performance, partnership, and product-led acquisition channels.
• Build real-time metrics for intent accuracy, conversions, lifetime value, retention, and customer value.

Brand, Compliance, and Leadership

• Shape positioning as an AI-native financial assistant and maintain communication consistency across touchpoints.
• Ensure GDPR, privacy, advertising, and consent-management compliance with risk, legal, and security teams.
• Lead Growth, Data, Marketing, and CRM/Lifecycle teams and align with Product, Technology, AI, Risk, and Compliance.

Required Experience

• Bring at least 7 years of senior marketing or growth leadership experience in high-growth fintech, technology, or data-driven digital environments.
• Build first-party data strategies, CDPs, and event-tracking frameworks using AI tooling and predictive models.
• Demonstrate proven product-led growth experience driving acquisition, engagement, and retention through product workflows.
• Understand data protection, GDPR, advertising regulations, and consent governance.
• Own complex growth goals, market entry, lifetime-value metrics, and product-led customer journeys end to end.
• Communicate transparently and collaborate effectively across product, technology, AI, risk, and compliance teams.
• Speak and write English fluently for global team leadership and executive alignment.

Bonus Experience

• Experience with fintech, neobanks, regulated Web3 platforms, or personalized financial products.
• Experience configuring advanced CDPs, custom LLM prompt setups, or AI-driven marketing automation.
• Experience working in zero-to-one or lean startup environments.

The UMO Standard

• The role offers full ownership of the product organization and roadmap while reporting directly to the founders.
• The package includes a meaningful equity stake in a venture being built from zero to one.

Location and Flexibility

• The role can be based in Lisbon, Dubai, Kyiv, or Lviv, with openness to remote work for the right candidate.