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Channel Sales Manager
Drink Dry
Dubai, UAE
Full Time
Manager
Field
3 weeks ago
Sales ManagementP&L ManagementNew Business DevelopmentKey Account ManagementNegotiationTeam Leadership
Free
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About the Role
Drink Dry is hiring a Sales Manager – On Trade to own and grow the on-trade business across the UAE, spanning licensed and unlicensed outlets. This full P&L role involves setting channel strategy, building and leading a team, winning new business, and growing key accounts.
Key Skills for This Role
Sales ManagementP&L ManagementNew Business DevelopmentKey Account ManagementNegotiationTeam Leadership
Responsibilities
- Own the P&L for the on trade channel, with full accountability for revenue, margin, and growth targets across the UAE
- Build, lead, and develop a high performing sales team, setting clear targets and coaching for results
- Drive new business across licensed and unlicensed outlets, identifying and converting opportunities in hotels, restaurants, bars, and cafés
- Grow and deepen key accounts, building strong relationships with operators, buyers, and decision makers
- Develop and execute the channel strategy, including pricing, promotions, listings, and activation plans
- Negotiate commercial agreements and ensure profitable, sustainable partnerships
- Work cross functionally with marketing, supply chain, and finance to deliver on trade execution and visibility
- Track performance, report on KPIs, and adapt the plan based on market and competitor insight
Requirements
- Proven sales management experience in the on trade / HORECA channel, ideally in beverages, FMCG, or hospitality within the UAE or wider GCC
- Strong track record of hitting and exceeding revenue and margin targets with genuine P&L ownership
- Experience building and leading sales teams
- Solid existing network across UAE on trade outlets (hotels, F&B groups, hospitality operators) is a significant advantage
- Commercial acumen — comfortable with pricing, negotiation, and managing profitability
- Hands on, entrepreneurial mindset suited to a fast growing business
- Strong relationship building and communication skills
- UAE driving licence and willingness to travel across the Emirates
Full Job Posting
About the Role
- We're hiring a Sales Manager – On Trade to own and grow our on trade business across the UAE, spanning both licensed and unlicensed outlets — hotels, bars, restaurants, cafés, and lifestyle venues.
- This is a full P&L role: you'll set the strategy for the channel, build and lead a team, win new business, and grow our most important accounts.
- It's a rare opportunity to take ownership of a high growth channel in a category that's only getting bigger.
What you'll do
- Own the P&L for the on trade channel, with full accountability for revenue, margin, and growth targets across the UAE.
- Build, lead, and develop a high performing sales team, setting clear targets and coaching for results.
- Drive new business across licensed and unlicensed outlets, identifying and converting opportunities in hotels, restaurants, bars, and cafés.
- Grow and deepen key accounts, building strong relationships with operators, buyers, and decision makers.
- Develop and execute the channel strategy, including pricing, promotions, listings, and activation plans.
- Negotiate commercial agreements and ensure profitable, sustainable partnerships.
- Work cross functionally with marketing, supply chain, and finance to deliver on trade execution and visibility.
- Track performance, report on KPIs, and adapt the plan based on market and competitor insight.
What you'll bring
- Proven sales management experience in the on trade / HORECA channel, ideally in beverages, FMCG, or hospitality within the UAE or wider GCC.
- A strong track record of hitting and exceeding revenue and margin targets, with genuine P&L ownership.
- Experience building and leading sales teams.
- A solid existing network across UAE on trade outlets (hotels, F&B groups, hospitality operators) is a significant advantage.
- Commercial acumen — comfortable with pricing, negotiation, and managing profitability, not just top line sales.
- A hands on, entrepreneurial mindset suited to a fast growing business.
- Strong relationship building and communication skills.
- UAE driving licence and willingness to travel across the Emirates.
Nice to have
- Knowledge of or passion for the non alcoholic drinks category.
Why join us
- Join a category leader at an exciting stage of growth, with the autonomy to build something and the backing to do it well.
- Competitive salary, performance incentives, and the chance to shape the future of a fast emerging market.
About Drink Dry
- Drink Dry is the Middle East's leading destination for premium non alcoholic drinks, on a mission to give people a genuinely great alternative without compromise.
- As the category grows rapidly across the region, we're building the team to lead it — and we're looking for commercially sharp, hands on people who want to shape a fast moving business.
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