Category Planning Manager
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Key skills for this role
About the Role
Rexall is seeking a Category Planning Manager to support the Category Management team in planning and forecasting for front-store categories. You will translate market data and financial goals into actionable strategies, lead category reviews, and collaborate with Finance and other teams to drive growth.
Key Skills for This Role
Responsibilities
- Drive the annual and seasonal category planning process, creating multi year roadmaps that align with corporate objectives
- Lead the category review processes and postmortems, ensuring all budgets are met
- Support team by developing business cases and models to evaluate category relines and initiatives
- Analyze market trends, consumer behaviour, and competitive activity to identify growth opportunities
- Support strategic planning of trade spend and vendor funding to maximize return
- Establish business forecasts in collaboration with merchandising, pricing, supply chain, and marketing teams
- Lead execution and analysis of detailed category review process
- Develop comprehensive business cases and models for key category initiatives
- Establish and monitor KPIs for all categories, including sales, market share, gross margin, and inventory productivity
- Partner with Category Managers to build narratives and business cases for line reviews and vendor negotiations
Requirements
- Bachelor's degree in Business Administration, Commerce, Economics, or a related field
- 3 5+ years of progressive experience in category management, category planning, or business development, preferably within drug, grocery or mass channels
- Deep understanding of category management principles, including assortment, pricing, promotion, and shelf management
- Strong experience with retail financial metrics, budgeting processes, and P&L management
- Proven experience working closely with and influencing colleagues on corporate Finance teams
- Expert level proficiency in Microsoft Excel, particularly in data analysis and modeling
- Strong familiarity with syndicated market data
- Proficiency with data visualization tools such as Power BI
- Excellent analytical, strategic thinking, and problem solving skills
- Exceptional communication and presentation skills
Full Job Posting
The Role: Category Planning Manager
- This new role reporting to the Director, Merchandising, Planning & Analysis will support the Category Management team in coordinating the planning and forecasting for their portfolios.
- The lead is responsible for translating market data, consumer insights, and financial goals into cohesive, actionable strategies that drive sustainable growth across all front store categories.
- The role is a key liaison between Category Management and Finance, ensuring category initiatives are innovative, data driven, and financially sound.
Category Planning
- Drive the annual and seasonal category planning process, creating multi year roadmaps that align with corporate objectives.
- Along with the category managers, lead the category review processes and postmortems. Rolls up the category reviews to ensure all budgets are met.
- Support team by developing business cases and models to evaluate category relines and initiatives.
- Supports assortment optimization, promotional strategies, new product launches, and pricing actions to ensure all align with budget.
- Analyze market trends, consumer behaviour, and competitive activity to identify and capitalize on opportunities for growth.
- Supports the strategic planning of trade spend and vendor funding to ensure investments are aligned with category goals and deliver maximum return.
- Oversees the creation and refinement of methodologies for evaluating product and POG performance.
Drive Performance & Optimization
- Establish business forecasts in collaboration with merchandising, pricing and promotions, supply chain, and marketing teams.
- Support data driven decision making processes within the merchandising team.
- Lead execution and analysis of detailed category review process.
- Lead the development of advanced forecasting models to ensure alignment between projected and actual outcomes.
- Support department forecast meetings and shared insights across departments.
- Support the development of strategies aimed at enhancing store level efficiencies.
- Develop comprehensive business cases and models to evaluate key category initiatives, including assortment optimization, promotional strategies, new product launches, and pricing actions.
- Analyze market trends, consumer behaviour, and competitive activity to identify and capitalize on opportunities for growth.
Drive Performance & Optimization (continued)
- Establish and monitor key performance indicators (KPIs) for all categories, including sales, market share, gross margin, and inventory productivity.
- Partner with Category Managers to build compelling narratives and business cases for major line reviews and vendor negotiations.
- Provide oversight and guidance on post promotional analysis, helping the team understand program effectiveness and improve future campaigns.
Foster Collaboration & Provide Leadership
- Partner closely with the Finance team to ensure category plans are financially robust, providing the commercial context behind forecasts and budgets.
- Collaborate with cross functional partners in Supply Chain, Operations, and Marketing to ensure category plans are operationally feasible and seamlessly integrated.
How you will succeed
- Bachelor's degree in Business Administration, Commerce, Economics, or a related field.
- 3 5+ years of progressive experience in category management, category planning, or business development, preferably within the drug, grocery or mass channels.
- Deep understanding of category management principles, including assortment, pricing, promotion, and shelf management.
- Strong experience with retail financial metrics, budgeting processes, and P&L management is required.
- Proven experience working closely with and influencing colleagues on corporate Finance teams is essential.
- Expert level proficiency in Microsoft Excel, particularly in data analysis and modeling.
- Strong familiarity with syndicated market data is required.
- Proficiency with data visualization tools such as Power BI.
- Experience with financial planning software and ERP systems is an asset.
- Excellent analytical, strategic thinking, and problem solving skills.
- A proven ability to translate complex data and market insights into actionable category strategies.
- Strong business acumen with the ability to connect category plans to financial outcomes.
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