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The Senior Category Development Manager plays a pivotal role in advancing Foster Farms’ category leadership across the portfolio—including Branded Retail, Foodservice, and Private Label products. This role serves as a senior strategic business partner to Sales, Marketing, Trade, Innovation, and Revenue Management by transforming complex data into actionable growth strategies that strengthen customer partnerships, influence business decisions, and guide long-term brand and portfolio strategy.
The ideal candidate is an experienced category leader and data-driven storyteller with deep command of syndicated, shopper, retailer, and receipt-level data who can shape internal strategy, influence senior stakeholders, and lead external sell-in conversations through clear, persuasive, insight-led narratives.
The Senior Category Development Manager plays a pivotal role in advancing Foster Farms’ category leadership across the portfolio—including Branded Retail, Foodservice, and Private Label products. This role serves as a senior strategic business partner to Sales, Marketing, Trade, Innovation, and Revenue Management by transforming complex data into actionable growth strategies that strengthen customer partnerships, influence business decisions, and guide long-term brand and portfolio strategy.
The ideal candidate is an experienced category leader and data-driven storyteller with deep command of syndicated, shopper, retailer, and receipt-level data who can shape internal strategy, influence senior stakeholders, and lead external sell-in conversations through clear, persuasive, insight-led narratives.
Develop 3–5 year category growth strategies across Foster Farms’ portfolio by leveraging Circana (IRI), 84.51°, Numerator, retailer platforms, and other sources to identify growth opportunities, consumer trends, competitive risks, and long-term strategic priorities.
Develop and lead executive- and retailer-ready presentations that position Foster Farms as a trusted category thought leader and preferred strategic supplier.
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Own the identification and communication of category growth drivers, white-space opportunities, competitive performance, and business implications to shape portfolio, assortment, shelving, pricing, promotion, and innovation pipeline priorities.
Serve as a strategic category advisor to major retailers, using fact-based sell-in stories to influence retailer category direction and demonstrate the growth value of Foster Farms’ portfolio.
Partner with Sales leadership to shape strategic customer plans, joint business plans, and category recommendations tailored to each retailer’s objectives, shopper base, and growth opportunities.
Lead annual business reviews, top-to-top meetings, line reviews, and strategic business reviews with clear, actionable recommendations that support category growth, customer priorities, and executive-level alignment.
Build trusted, executive-level relationships with key customer stakeholders by consistently delivering category expertise, commercially grounded recommendations, and forward-looking growth opportunities.
Establish best practices, processes, and standards for category analytics, reporting, customer presentations, and strategic recommendation development.
Drive alignment across Sales, Marketing, Finance, R&D, Innovation, Revenue Management, and Trade to ensure category insights translate into coordinated business action.
Recommend resource investments and business priorities by connecting category opportunity, customer strategy, business impact, and organizational capability.
Influence pricing, promotional, portfolio, and assortment strategies by providing category, shopper, and competitive implications that support volume, share, profitability, and ROI decisions.
Lead major business opportunities and risk mitigation plans by identifying emerging threats, quantifying impact, aligning stakeholders, and recommending clear actions for senior leadership.
Partner with Innovation and R&D to shape pipeline priorities, prioritize new product opportunities with the greatest growth potential, and provide ongoing visibility to competitive launches, marketplace performance, and emerging consumer needs.
Lead advanced analytics and visualization efforts to distill complex data sets into clear insights, strategic implications, and impactful visuals for senior leaders and customers.
Maintain expert working knowledge of Circana/IRI POS data, retailer-specific platforms (84.51°, Scintilla, and others), shopper panel data (Numerator), and internal business performance metrics.
Continuously improve reporting, measurement, and insight-generation processes to increase accuracy, efficiency, scalability, and relevance for key stakeholders.
This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.
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Poultry producer specializing in chicken and turkey products.
Visit company websiteJobs and hiring trendsUSD 116450-145555 yearly / year
Full-time
Senior · 7+ years experience
Remote
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