Campaign Specialist
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Key skills for this role
About the Role
About The Role At Soum, we’re looking for a creative and strategic Campaign Specialist to lead marketing campaigns across Electronics & Cars categories.
Key Skills for This Role
Full Job Posting
About The Role
At Soum, we’re looking for a creative and strategic Campaign Specialist to lead marketing campaigns across Electronics & Cars categories.
This role focuses on campaign strategy, creative ideation, influencer marketing, partnerships, and campaign execution — working closely with Digital, Content, and Design teams to deliver impactful campaigns that drive awareness, engagement, and sales.
You'll own campaign execution across our social and digital channels, develop SEO-driven content strategies, and work closely with our CRM and growth teams to optimize every touchpoint in the customer journey.
Responsibilities
- Develop campaign strategies and marketing plans aligned with business goals
- Plan and execute campaigns for Cars & Electronics categories
- Lead influencer campaigns end-to-end, including sourcing, briefing, content direction, follow-ups, and execution
- Build creative campaign concepts, storytelling angles, and content ideas
- Write campaign copies, scripts, hooks, and social media content directions
- Coordinate with the Digital team to launch campaigns and ensure smooth execution
- Manage partnerships and collaboration opportunities with brands and influencers
- Collaborate with internal teams, including Content, Design, CRM, and Production
- Monitor campaign performance and suggest creative optimizations
- Stay updated on trends, audience behavior, and competitor activities
Requirements
- 1-2 years of experience in campaign management, influencer marketing, or brand marketing
- Strong strategic thinking and campaign planning skills
- Creative mindset with strong storytelling ability
- Excellent Arabic copywriting and scriptwriting skills
- Strong communication and project coordination abilities
- Ability to manage multiple campaigns in a fast-paced environment
- Experience in the automotive or electronics industries is a plus
Preferred Skills
- Campaign planning & strategy
- Influencer marketing
- Creative ideation
- Scriptwriting & content direction
- Partnership management
- Cross-functional collaboration
- Why Soum?
- High ownership and autonomy — you'll have real impact from day one
- Fast-moving, collaborative team that values speed, trust, and results
- Work on Saudi Arabia's fastest-growing used electronics and cars marketplace
- Be part of a growth-stage company with strong momentum and a clear vision
- Competitive compensation and a culture that invests in great people
- We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
- These tools assist our recruitment team but do not replace human judgment.
- Final hiring decisions are ultimately made by humans.
- If you would like more information about how your data is processed, please contact us.
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