Campaign Management Analyst
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Key skills for this role
About the Role
Accenture in India is hiring a Campaign Management Analyst to support marketing operations. You will manage and optimize marketing processes, execute campaigns, analyze data, and collaborate with cross-functional teams.
Key Skills for This Role
Responsibilities
- Manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management.
- Plan, execute, track, and analyze direct marketing campaigns from inception to launch to evaluation.
- Attend regular meetings with Category Media Specialist team to discuss revenue targets and campaign strategies.
- Provide proactive support in developing tailored media solutions that align with revenue goals.
- Collect and analyze relevant data to support campaign performance evaluation and optimization.
- Prepare insightful reports highlighting key performance indicators and trends.
- Input and maintain accurate records of campaign details and financial transactions in Salesforce.
- Coordinate with Delivery team to manage logistics of campaign execution.
Requirements
- Bachelor’s degree in marketing, communications, business or related field.
- 3 to 5 years of experience in partnerships, media, advertising or a related field.
- Proven experience in managing relationships with clients or stakeholders.
- Experience supporting the execution of marketing or media campaigns.
- Familiarity with data analysis and reporting processes.
- Experience using CRM software (e.g., Salesforce).
Full Job Posting
What would you do?
- Help balance increased marketing complexity and diminishing marketing resources.
- Drive marketing performance with deep functional and technical expertise, while accelerating time to market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
- In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems.
- This involves tasks such as campaign execution, data analysis, and budget management.
- The goal is to improve marketing efficiency and effectiveness.
- The planning, executing, tracking and analysis of direct marketing campaigns.
What are we looking for?
- Proven experience in managing relationships with clients or stakeholders, showcasing strong interpersonal skills and the ability to build rapport.
- Experience supporting the execution of marketing or media campaigns, including administrative tasks such as proposal preparation, reporting, and coordination with delivery teams.
- Familiarity with data analysis and reporting processes, with experience using tools to gather insights that inform campaign strategies.
- Experience using CRM software (e.g., Salesforce) to manage client interactions, track sales opportunities, and input relevant data.
- Experience working collaboratively with cross functional teams, including sales, delivery, and creative teams, to achieve common goals.
- Bachelor’s degree in marketing, communications, business or related field.
- Relevant years of experience in partnerships, media, advertising or a related field.
Roles and Responsibilities
- Attend regular meetings with the Category Media Specialist team to discuss revenue targets and campaign strategies.
- Provide proactive support in developing tailored media solutions that align with revenue goals.
- Share insights and feedback from brand interactions to refine proposals and enhance campaign effectiveness.
- Assist in coordinating efforts between teams to ensure alignment on objectives and priorities.
- Research and familiarise yourself with the brands and their key stakeholders to build rapport and trust.
- Schedule regular check ins and updates with brand contacts to discuss ongoing campaigns and gather feedback.
- Identify opportunities for upselling or cross selling additional media solutions based on brand needs.
- Act as a point of contact for brands, addressing inquiries and ensuring their needs are met promptly.
- Collect and analyse relevant data to support campaign performance evaluation and optimisation.
- Prepare insightful reports that highlight key performance indicators and trends for the Category Media Specialists.
- Collaborate with the team to identify data gaps and recommend improvements to reporting processes.
- Ensure timely distribution of reports to stakeholders, facilitating informed decision making.
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