Campaign Analyst (IN)

Role Summary

The Associate Manager, Paid Media will work with designated business marketing teams in planning, executing, and optimizing HCLTech’s paid media campaigns across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate their business goals into media activation strategies that drive awareness, engagement, and pipeline.

This will be an individual contributor role. You will work in a team of four to five other digital marketers and collaborate within the team, with partner agencies, Advertising platforms, and internal stakeholders to ensure best-in-class B2B and ABM paid media campaigns activations, reporting and innovation.

Key Responsibilities

Own end-to-end paid media planning, execution, and reporting across global and regional campaigns.

Manage day-to-day operations across platforms, including Google Ads, LinkedIn Ads, Meta, The Trade Desk, DV360, 6sense, Reddit, Snapchat and other emerging channels.

Partner with campaign leads, marketing operations, analytics, and creative teams to design integrated channel strategies and ensure consistent brand presence across paid touchpoints.

Track and optimise against defined paid media KPIs like Engagement Rates, CPC, CPM and CTR, Bounce rates and other stickiness metrices

Oversee relationships with media agencies and platform vendors, ensuring transparency, compliance, and performance accountability.

Test and scale new audience strategies and ad technologies (e.g., intent data, predictive audience targeting, account-based activation).

Partner with analytics and data teams to refine attribution modelling, ensure clean campaign tagging, and deliver actionable insights.

Execute campaigns aligned to approved media plans and brand guidelines.