Business Marketing Manager, Middle East and Africa

Role Overview

Responsibilities

• Deliver marketing activations across events, campaigns, programs, training, and content while using AI-enabled workflows.
• Develop and drive multiregional integrated marketing programs with a vertical focus aligned to global and EMEA priorities.
• Own and project-manage initiatives, identify opportunities, and drive execution, revenue contribution, and measurable impact.
• Redesign workflows to leverage AI capabilities and orchestrate multiple AI tools in parallel.
• Use data to hypothesize, test, measure, optimize, and scale marketing initiatives.
• Engage leaders, communicate AI-driven impact, and share learnings to support broader AI adoption.
• Partner with internal teams and external agencies to deliver quality work and influence decisions.
• Experiment with emerging AI technologies for prototyping, analysis, drafting, and other work beyond traditional role boundaries.
• Document and communicate impact in leadership reviews, demonstrating return on investment through data-backed insights.
• Use AI responsibly and ethically while protecting people, data, and intellectual property.

Minimum Qualifications

• 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
• Ability to communicate complex marketing metrics, insights, and results through data-driven narratives.
• Experience collaborating with cross-functional and external teams in an agile framework.
• Ability to manage multiple initiatives and priorities while focusing on high-impact opportunities.
• Comfort working with ambiguity and adapting strategies in real time across international teams.
• Experience working in a fast-paced, global marketing environment.
• Experience incorporating data insights and AI-powered workflows into marketing campaigns.

Preferred Qualifications

• BA or BS degree.
• Ongoing AI skill development, including prompt or context engineering and agent orchestration.
• Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
• Experience implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality reviews.
• Ability to integrate AI tools to improve workflow efficiency and quality.
• B2B marketing experience in the technology sector.

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