Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Join Meta’s Business Marketing team supporting business growth across the Middle East and Africa.
Develop and deliver marketing initiatives for businesses, brands, agencies, partners, and industry stakeholders.
Work across events, content, training, webinars, campaigns, and other marketing programs.
Key Skills for This Role
Full Job Posting
Role Overview
Join Meta’s Business Marketing team supporting business growth across the Middle East and Africa.
Develop and deliver marketing initiatives for businesses, brands, agencies, partners, and industry stakeholders.
Work across events, content, training, webinars, campaigns, and other marketing programs.
Responsibilities
- Deliver activations across events, campaigns, programs, training, and content.
- Develop multi-regional integrated marketing programs with a vertical focus.
- Own and project-manage initiatives while identifying opportunities and driving execution.
- Redesign workflows to leverage AI capabilities and multiple AI tools.
- Apply data-driven strategies to test, measure, optimize, and scale initiatives.
- Engage leaders and communicate measurable AI-driven impact.
- Partner with internal teams and external agencies for high-quality delivery.
- Advise cross-functional partners and use data to influence decisions.
- Experiment with emerging AI technologies for prototyping, analysis, and drafting.
- Report ROI and impact while protecting people, data, and intellectual property.
Minimum Qualifications
- 10 or more years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple initiatives and prioritize high-impact opportunities.
- Comfort with ambiguity and using data and AI tools to adapt strategies in real time.
- Experience in a fast-paced, global marketing environment.
- Experience incorporating data insights and AI-powered workflows into campaigns.
Preferred Qualifications
- BA or BS degree.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable outcomes.
- Experience implementing responsible and ethical AI practices.
- Experience integrating AI tools to improve efficiency and quality.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta’s products include Facebook, Messenger, Instagram, WhatsApp, and immersive augmented and virtual reality technologies.
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