Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, industry organizations, and influencers across the Middle East and Africa.
The position develops and delivers marketing initiatives covering Meta's business solutions through multiple channels.
Key Skills for This Role
Full Job Posting
Role overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, industry organizations, and influencers across the Middle East and Africa.
The position develops and delivers marketing initiatives covering Meta's business solutions through multiple channels.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content while using AI-integrated workflows.
- Develop multi-regional integrated marketing programs with a vertical focus aligned to global and EMEA priorities.
- Own and project-manage initiatives, identify opportunities, and drive measurable revenue and business impact.
- Use data and AI tools to test, optimize, scale, and refine marketing initiatives and workflows.
- Engage leaders, partner with internal teams and agencies, and communicate AI-driven results and learnings.
- Document impact and return on investment, and use AI responsibly to protect people, data, and intellectual property.
Minimum qualifications
- 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple initiatives and priorities while focusing on high-impact opportunities.
- Comfort with ambiguity and using data insights and AI tools across international teams.
- Experience in a fast-paced, global marketing environment with a strategic, impact-driven approach.
- Experience incorporating data insights and AI-powered workflows into marketing campaigns.
Preferred qualifications
- BA or BS degree.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
- Experience implementing responsible and ethical AI practices.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta develops products and experiences including Facebook, Messenger, Instagram, WhatsApp, augmented reality, and virtual reality.
Compensation information
- Compensation is determined by skills, qualifications, experience, and location.
- The posting references possible base hourly, monthly, or annual compensation but does not provide a specific amount or cadence.
- Benefits may be offered in addition to base compensation.
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