Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, industry organizations, and influencers across the Middle East and Africa.
The position develops and executes marketing initiatives across Meta's business solutions and multiple marketing channels.
Key Skills for This Role
Full Job Posting
Role overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, industry organizations, and influencers across the Middle East and Africa.
The position develops and executes marketing initiatives across Meta's business solutions and multiple marketing channels.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content using AI-integrated workflows.
- Develop multi-regional integrated marketing programs with a vertical focus aligned to global and EMEA priorities.
- Own initiatives, identify opportunities, and drive execution for revenue and measurable business impact.
- Redesign workflows to use multiple AI tools in parallel and improve speed and quality.
- Use data and analytics to test, optimize, scale, and communicate marketing impact.
- Partner with internal teams and external agencies to deliver high-quality work and influence decisions.
- Experiment with emerging AI technologies for prototyping, analysis, drafting, and other work.
- Use AI responsibly while protecting people, data, and intellectual property through compliant validation.
Minimum qualifications
- 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple priorities and focus on the highest-impact opportunities.
- Comfort using data insights and AI tools to adapt strategies across international teams.
- Experience in a fast-paced, global marketing environment.
- Experience incorporating data insights and AI-powered workflows into campaigns.
Preferred qualifications
- BA or BS degree.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
- Experience implementing responsible and ethical AI practices, including risk assessment and bias mitigation.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta develops products including Facebook, Messenger, Instagram, WhatsApp, augmented reality, and virtual reality technologies.
Compensation information
- Compensation is determined by skills, qualifications, experience, and location.
- Base compensation may be listed as an hourly rate, monthly rate, or annual salary and excludes applicable bonus, equity, or sales incentives.
- Meta offers benefits in addition to base compensation.
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